5 features a website must have to increase Internet sales


Currently, many companies, especially SMEs, have not yet started selling on the Internet. Most of the time this happens because of the fear they may have of a field that may be unknown to many, and even risky. However, if you have an adequate and perfectly designed website, you can be sure to increase your company’s sales through the Internet.

The reality is that the Internet shopping market is growing more and more. In fact, according to a study published on the Nasdaq web platform, by the year 2040, it is expected that around 95% of the world’s consumption will come from online shopping. So, if you are a business owner and you have not yet developed your own website, you are missing a great opportunity for growth.

Improved telecommunications and the increased use of the Internet in the business world have brought about a revolution in the sales sector. As a result, more and more companies are selling their products or services over the Internet.

Are you ready to take your Internet sales statistics to the top? Contact our Primitive Agency team at +1 (646) 377 9470, or write to our email [email protected] so we can start working on optimizing your business.

What should a website have to increase your brand’s sales?

If you want to increase the sales of your business through the web, the first thing you should think about is to have a website where you can offer the complete catalog of your products, as well as complete information that defines the services you offer, so that the customer has a place where he can learn more about your brand, and even buy and become one more of your customers.

More and more companies are selling products and services through the Internet, and if your company does not have a website, you are missing a great opportunity to generate extra income. But having a website is not enough. Your website must have certain features for it to work as an effective sales tool. 

Here are 5 features a website must have to increase Internet sales:

  1. A good website must have an attractive design.

The first impression will be key to retain the attention of people who visit your website with the intention of buying your product or learning more information about it. If you offer them an attractive website with colors that allow a pleasant experience, you will have an important advantage when it comes to making that user become a loyal customer to your brand.

  1. The website must be easy to navigate.

Have you ever come across websites where it is difficult to get the information you are looking for and you have to wander all over the platform to find what you need? When this happens, the chances of the user giving up and abandoning the website are very high. Make sure your website has a comfortable, digestible and user-friendly design, so that any user can make a purchase without problems.

  1. You must provide detailed information about the products or services you offer.

In addition to each of the points mentioned above, another important feature that can be decisive at the time of increasing sales on a website, is that it provides all the necessary information about your product or service, in a very clear and simple way that manages to connect with the attention of each user who visits the platform.

  1. The website must be compatible with any device.

Nowadays thousands and even millions of people visit the web from their mobile devices. Gone are the days when you could only access the Internet from a computer. Therefore, it is essential that your website is compatible with any device, and thus provide the same experience for each user, regardless of the device from which you connect.

  1. It must have good positioning in search engines.

This is essential for your website to be visited by the largest number of users, and thus increase sales in a much faster and safer way. For this, you can make use of different SEO tools that will help you position yourself in search engines such as Google, and thus keep you among the main options for users searching for your product or service on the Internet.

You may also be interested in: If I want to increase the sales of my business, should I work with a digital marketing agency?

Ready to increase online sales with your brand?

If you need help perfecting your website and fully optimizing it to attract the most users on the Internet, Primitive Agency can help you do it. Our team knows very well the latest web development trends in the market and will be able to make your site a magnet for potential customers. Thus, increasing online sales will be a very easy task for you.

Contact us today at +1 (646) 377 9470, or email us at [email protected]. Let’s start developing the best design for your website today!

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