1. Be as authentic as possible

This may seem a bit obvious to say, but it is always worth remembering that your company’s logo must be entirely original and memorable, so your customers can remember it and immediately associate it with the quality and excellence of the product or service offered by your company.

Although it is valid to use other logos as inspiration, the ideal is to take ideas that help you create a unique and completely different image, so that your brand is unmistakable and you can connect in a much more effective way with your target audience.

Just remember your company’s logo, as the cover of a book, will most of the time be the first thing customers see when they discover the products you offer. Please make sure that this logo is original and attractive enough to remain in the thoughts of your customers.

2. Go for simple, high-impact designs

This is one of the most challenging steps, because when we stop to think about what we want for the logo design, the amount of ideas arising may result in a logo full of details that may overload the design.

To avoid this, the best thing to do is to try as much as possible to write down each idea you have about the company’s logo, and then select only those that will allow you to achieve an ideal result, without overloading the logo.

Be aware of the fact that a logo with many elements in its design can make it look messy, preventing the public from feeling identified with the brand. It is best to choose simpler designs easy for consumers to remember.

3. Pay attention to the colors of your brand

One of the things that will identify your company are the colors you use when developing the perfect logo to differentiate your company from the rest of the businesses in the market, which may even offer the same product as yours.

Also, remember to use colors that match your business, and that are aligned with the values you want to convey so that the public can identify and click on the message you want to communicate through your brand.

Remember your logo must communicate a message to your customers, to make them feel attracted to acquire the product or service to meet any need they may have.

4. Do not forget the logo must be customizable

According to the type of business your brand belongs to, it is probable your logo may be used on different surfaces, products or materials, especially when it comes to creating advertising campaigns that will help you expand your audience’s attention.

Therefore, it is important you ensure that your logo design is as adaptable as possible, so that you can use it on any type of material or surface where it is needed.

Here, a good tip is to create different versions of the logo, trying colors such as white or pastel shades, which can be adapted to any background on which the company logo will be placed.

5. Team up with a marketing agency

Last but not least, if you want to make sure you have a logo that can really fulfill the purpose of connecting with your target audience, a good advice is to work together with a marketing agency, where you can rely on the knowledge of experts in branding and advertising.

This way, you will have the opportunity to create a completely functional and effective logo for your company, which will surely make you stand out in the market, especially from your direct competition.

At Primitive Agency we are masters in logo designing.

Looking for a logo design service capable of creating a unique, original and eye-catching piece for your brand? At Primitive Agency, we work with a team of creatives who are willing to provide you with exactly that service you need.

Call us at +1 (646) 377 9470, or email us at hello@primitiveagency.com. Once you share your ideas, together we can develop a marvelous logo that will allow you to identify your company in any sector of the market.