One of the first details that should be refined when creating a brand is your logo. Your logo will not only identify your business within the market, but it will also allow you to attract the interest of potential customers when done properly.
Therefore, the process of designing a logo, and transferring the values and principles of the branding company into its design is a very important step. This process will create the basis on which your brand identity is formed, and will make your products easily identifiable amongst the rest of products in your field.
We have compiled 5 very important tips for you to keep in mind when designing your brand’s logo so that your business gets the attention it deserves.
Remember, if you need expert advice in branding and design, Primitive Agency’s creative team will help you form all of your ideas into an innovative and attractive logo. Call us at +1 (646) 377 9470, or email us at hello@primitiveagency.com.
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1. Be as authentic as possible
This may seem a bit obvious to say, but it is always worth remembering that your company’s logo must be entirely original and memorable, so your customers can remember it and immediately associate it with the quality and excellence of the product or service offered by your company.
Although it is valid to use other logos as inspiration, the ideal is to take ideas that help you create a unique and completely different image, so that your brand is unmistakable and you can connect in a much more effective way with your target audience.
Just remember your company’s logo, as the cover of a book, will most of the time be the first thing customers see when they discover the products you offer. Please make sure that this logo is original and attractive enough to remain in the thoughts of your customers.
2. Go for simple, high-impact designs
This is one of the most challenging steps, because when we stop to think about what we want for the logo design, the amount of ideas arising may result in a logo full of details that may overload the design.
To avoid this, the best thing to do is to try as much as possible to write down each idea you have about the company’s logo, and then select only those that will allow you to achieve an ideal result, without overloading the logo.
Be aware of the fact that a logo with many elements in its design can make it look messy, preventing the public from feeling identified with the brand. It is best to choose simpler designs easy for consumers to remember.
3. Pay attention to the colors of your brand
One of the things that will identify your company are the colors you use when developing the perfect logo to differentiate your company from the rest of the businesses in the market, which may even offer the same product as yours.
Also, remember to use colors that match your business, and that are aligned with the values you want to convey so that the public can identify and click on the message you want to communicate through your brand.
Remember your logo must communicate a message to your customers, to make them feel attracted to acquire the product or service to meet any need they may have.
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4. Do not forget the logo must be customizable
According to the type of business your brand belongs to, it is probable your logo may be used on different surfaces, products or materials, especially when it comes to creating advertising campaigns that will help you expand your audience’s attention.
Therefore, it is important you ensure that your logo design is as adaptable as possible, so that you can use it on any type of material or surface where it is needed.
Here, a good tip is to create different versions of the logo, trying colors such as white or pastel shades, which can be adapted to any background on which the company logo will be placed.
5. Team up with a marketing agency
Last but not least, if you want to make sure you have a logo that can really fulfill the purpose of connecting with your target audience, a good advice is to work together with a marketing agency, where you can rely on the knowledge of experts in branding and advertising.
This way, you will have the opportunity to create a completely functional and effective logo for your company, which will surely make you stand out in the market, especially from your direct competition.
What is a logo used for in a company?
A logo is very important for a company, as it is the way to identify and differentiate it from the competition. A logo can convey the values, personality and purpose of a company, as well as generate trust and loyalty in customers. A logo can also help to create a consistent and memorable brand identity, that is reflected in all the materials and channels of communication of the company.
According to some experts, a good logo must meet some characteristics, such as being simple, original, adaptable, timeless and relevant. In addition, it must take into account aspects such as color, typography, shape and message that it wants to communicate.
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The best tools to create a logo for your company
These are some of the best tools to create a free logo that I have found:
Canva: It is a very popular and easy to use tool that allows you to design your own logo with thousands of templates, icons and free graphics. You can customize the color, shape, size and text of your logo according to your preferences. You can also download your logo in PNG format with transparent background or print it on business cards, letterheads and more.
Logaster: It is an online tool that offers you the possibility of creating a logo automatically by just entering the name and type of business of your brand. It shows you several options of logos that you can edit and download in low resolution for free. If you want to get your logo in high resolution or in various formats, you have to pay a fee.
Looka: It is an intelligent logo generator that uses artificial intelligence to create personalized logos for your brand. You just have to enter the name of your company, choose some styles, colors and symbols that you like and Looka will show you hundreds of options of logos that you can modify to your liking. You can design as many logos as you want for free, but you only pay for the one you want to use.
These are just some of the tools that you can use to create a logo for your company.There are many more options available on the Internet that you can explore. The important thing is that you choose a tool that suits your needs and expectations.
How do I register my logo in the United States?
To register your logo in the United States, you need to file an application with the USPTO (the United States Patent and Trademark Office). You can do this online using the Trademark Electronic Application System (TEAS) or the Trademark Electronic Application System International (TEASi). You will need to create a USPTO.gov account with two-step authentication and verify your identity before you can access the forms.
The application process involves several steps, such as selecting the type of mark, identifying the goods and services associated with your logo, providing a specimen of your logo, paying the required fees, and responding to any office actions or notices from the USPTO. The registration procedure usually takes about 1.5 years.
You can check the status of your application and view all documents related to it using the Trademark Status and Document Retrieval (TSDR) system. You can also search for existing trademarks that may be similar or identical to your logo using the Trademark Electronic Search System (TESS). This can help you avoid potential conflicts or infringement issues.
At Primitive Agency we are masters in logo designing
Looking for a logo design service capable of creating a unique, original and eye-catching piece for your brand? At Primitive Agency, we work with a team of creatives who are willing to provide you with exactly that service you need.
Call us at +1 (646) 377 9470, or email us at hello@primitiveagency.com. Once you share your ideas, together we can develop a marvelous logo that will allow you to identify your company in any sector of the market.
The Primitive writing team is comprised of a group of skilled professionals who specialize in different areas of marketing, from brand design to web development and audiovisual production. Each team member boasts extensive experience in their respective field, and they are dedicated to providing the best possible strategy and content for every business that aligns with their unique needs.
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