6 Benefits of Regularly Updating Your Google My Business Information

To succeed in the digital world with your brand, having an effective online presence is essential, and one of the most powerful tools to achieve this is Google My Business (GMB). However, it’s not enough to simply create your profile and forget about it, because, let’s face it, that’s what many brands do. But the reality is that keeping your Google My Business information updated regularly is crucial to maximizing its potential.

Did you know that 88% of consumers who perform a local search on their smartphone visit or call a store within 24 hours? Furthermore, GMB profiles with complete and updated information are twice as likely to attract high-quality customers.

Updating your Google My Business profile may seem like a minor task, but its benefits are enormous and can make a difference in the success of your business.

That’s why in this article, we’ll tell you six key benefits of keeping your Google My Business information updated regularly, so you can add this process to your digital marketing strategy.

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 What is Google My Business?

Google My Business (GMB) is a free tool offered by Google that allows businesses and organizations to manage their online presence through Google’s search engine and Google Maps.

By creating and verifying a Google My Business profile, businesses can ensure that relevant information about their business, such as address, business hours, phone number, and business category, appears correctly in search results.

In addition to providing basic information, GMB allows businesses to interact with their customers through reviews, answer frequently asked questions, post updates and events, and share photos and videos that showcase their products or services.

This tool also offers useful statistics on how customers find and engage with the company’s profile, helping businesses better understand their audience and optimize their online presence. 

Why is it important to create my GMB listing?

Creating and maintaining your Google My Business (GMB) listing is crucial for the success of your business for several reasons:

  • Greater Visibility: You appear in local search results and Google Maps, making it easier for customers to find you.
  • Accurate Information: Customers see precise and up-to-date data about your business, improving their experience.
  • Direct Interaction: Responding to reviews and questions shows your commitment to customer satisfaction.
  • Promotion of Offers: Sharing updates and promotions attracts new visitors.
  • Useful Insights: Obtain detailed statistics on how customers find and engage with your business.
  • Competitiveness: An optimized listing gives you an advantage over businesses without a GMB presence.

This process not only improves your online visibility, but it also helps you better connect with your customers and understand their needs. It’s a powerful and essential tool for any business that wants to thrive in the current digital environment. 

Benefits of Regularly Updating Your Google My Business Information

As mentioned earlier, many companies create their Google My Business profile, but make the mistake of not paying it any more attention, leaving several important and potentially changing data points without updating.

To help you understand the importance of regularly updating your brand’s information on Google My Business, here are six benefits this process can provide you with.

Improved Visibility

Keeping your Google My Business information up-to-date helps improve your position in Google search results and on Google Maps. Google favors active and updated profiles, which means potential customers are more likely to find you when searching for products or services similar to what you offer.

This is especially important for attracting local traffic and capturing the attention of those looking for businesses in their area.

Builds Trust

Customers are more likely to trust businesses that present accurate and up-to-date information. Ensuring that your business hours, address, phone number, and product or service details are correct prevents frustrations and negative experiences for customers.

A well-maintained Google My Business profile conveys professionalism and reliability, which can positively influence a customer’s decision to choose your business over the competition.

Drives More Traffic

Regular updates to your Google My Business profile, such as posting new photos, events, and promotions, can attract more visits to both your profile and your website or physical store.

This not only increases the visibility of your business, but it also boosts your conversion opportunities, as potential customers have more reasons to visit and learn more about your offerings.

Facilitates Communication

Keeping your Google My Business profile up-to-date allows you to communicate more effectively with your customers. Responding to reviews and questions, and posting regular updates, shows customers that you care about their experience and are available to address any concerns or inquiries.

This open and constant communication improves customer satisfaction and fosters loyalty towards your business.

Promotes Offers and Events

Using your Google My Business profile to inform customers about new promotions, special events, or changes in your business is an excellent way to keep your audience engaged and attract new visitors.

Regular posts about offers and events not only keep your audience informed, but they can also generate increased interest and traffic towards your business, leading to more sales opportunities.

Provides Valuable Insights

Google My Business provides detailed statistics on how customers find and engage with your profile. By keeping your information updated, you can access valuable data about customer interactions, such as how many people visit your profile, how they find you, and what actions they take (like calling or visiting your website).

This information allows you to adjust and improve your digital marketing strategy, focusing on what truly works to attract and retain customers. 

Primitive Agency Drives Your Digital Business

Regularly maintaining the information on your Google My Business profile is not just a good practice, but an essential strategy for any business that wants to thrive in the current digital environment. By maintaining constant communication with your customers and promoting your offers and events, you can ensure that your business stands out and attracts more customers.

Do you want to make the most of your Google My Business profile and optimize your online presence? We’re here to help! At Primitive Agency, we specialize in customized digital marketing strategies that drive the growth of your business.

Contact us today at [email protected], or fill out our contact form and discover how we can help you stand out in the competitive digital world.

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 Frequently Asked Questions

How do I create a Google My Business profile?

To create a Google My Business profile, visit the GMB website, sign in with your Google account, and follow the steps to enter your business information. Once completed, verify your business to activate your profile.

How much does it cost to use Google My Business?

Google My Business is a free tool. There are no costs associated with creating or maintaining your profile.

What type of information should I include in my profile?

You should include basic information such as your business name, address, phone number, business hours, website, and a description of your products or services. It’s also helpful to add photos and respond to customer reviews.

How do I update the information on my Google My Business profile?

To update your information, sign in to your GMB account, select your business, and click “Edit information.” From there, you can make changes to any section of your profile.

What if my business changes address or phone number?

It’s important to update any changes to your business information as soon as possible in your GMB profile. This ensures customers always have the most accurate information and avoids confusion.

How can I respond to customer reviews?

From your Google My Business account, select “Reviews” in the menu. Here, you can read and respond to reviews left by customers. Responding in a professional and courteous manner can improve the perception of your business.

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