6 things that should not be missing in your promotional videos if you want to achieve good results


If you’re looking to improve the effectiveness of your promotional videos, it’s important to consider some essential keys, which we’ll discuss below. Remember that videos are a powerful tool to connect with your audience, promote your products or services, and effectively convey your message.

In recent years, the video format has become a leader on the web and social media, thanks to platforms like Instagram, YouTube, and TikTok. According to studies, since 2019, 80% of internet traffic came from videos, and currently, it’s estimated that the same percentage has surpassed 85%.

However, to achieve the desired results with a promotional video for businesses, it’s essential to pay attention to certain key elements that will allow you to produce pieces truly focused on the needs of your target audience, so you can grab their attention and stand out from your competition.

In this article, we’ll present six things that should not be missing in your promotional videos if you want to achieve your marketing objectives and greater effectiveness in your communication strategy. From script planning to choosing the right visual elements, these elements can make a big difference in the success of your promotional videos.

1. A clear message

Your video should have a clear and direct message that adapts to your target audience. The message should be concise and easy to understand, and should answer the question “What do you want your viewers to do?”

2. A well-structured script

A well-structured script can make a difference in your promotional video. Make sure it’s well-planned and has a logical structure that allows you to keep your audience’s attention.

Additionally, the script should also include a call to action at the end of the video to encourage viewers to take action.

3. Adequate duration

The duration of your promotional video should be appropriate for your audience and the message you want to convey. Don’t exceed the time limit, as viewers may lose interest. Generally, an effective promotional video has a duration of between 1 and 2 minutes.

However, always keep in mind the format and duration that the platform you want to share your video through allows. For example, if you want to share it on Instagram or TikTok, both offer different formats with different durations, which you can take advantage of to promote your brand.

4. Attractive visual quality

The visual quality of your video should be attractive and eye-catching for your viewers. Use images, graphics, and animations that support the message you’re conveying and keep the viewer’s interest.

This will give your video a touch of freshness and dynamism, allowing you to connect even with a younger audience.

5. Clear and well-recorded voice-over

A clear and well-recorded voice-over can make your promotional video more attractive and professional. Make sure the person narrating the video has a pleasant and clear voice, with a recording that’s of high quality.

Keep in mind that this aspect can significantly influence your strategy, even facilitating the transmission of the message you want to convey to your audience.

6. Appropriate background music:

The background music can help create a suitable atmosphere for your promotional video. Choose music that adapts to your message and doesn’t distract your audience’s attention. The music should also be of high quality and appropriately recorded.

Always be attentive to the fact that the music you use is original or free of copyright. If your video has registered music, it could negatively affect the promotion of your brand.

You may also be interested in: How to make a reel on Instagram? 5 tips you need to know.

Start enjoying the benefits of promotional videos for your business today.

If you’re looking to promote your brand through the web and even connect with a much wider audience through social media, promotional videos can be the solution your business needs.

At Primitive Agency, we have a professional team ready to produce the best audiovisual pieces that convey the message you want to communicate to your audience. Contact us today at +1 (646) 377 9470, or write to us at [email protected] and let’s talk about your project.

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