Since its launch in 2016, TikTok’s platform has been recording rapid and steady growth. Although initially not well known, it has expanded rapidly since its partnership with Musical.ly in 2018, eventually surpassing 2 billion downloads by 2020. But, is using TikTok recommended for a brand’s digital growth?
The advantages of using TikTok for business depend largely on the company’s objective and the type of audience targeted by the product or service it offers.
Although in the beginning, most companies were skeptical about whether to advertise on this platform or not, the reality is that today, this social network is an indisputable communication weapon that will allow you to connect in a much more dynamic and effective way with your target audience.
You just need a little creativity to play with each of the tools that TikTok offers you and thus create useful and eye-catching content, which allows users to identify with your brand. In this article, we mention some of the most important advantages of using TikTok for the digital growth of your company.
One of the most popular social networks today
The growth of the application over the last few years has been impressive. With only 5 years on the market, it has already become one of the most downloaded social networks in recent years.
In fact, by April 2020, TikTok already had 2 billion downloads, which has made it one of the main objectives when creating marketing strategies to achieve safe and reliable digital growth, with users who may be interested in certain types of products.
While the Covid-19 pandemic (and the change it brought to our lives and business development) affected many companies worldwide, for TikTok it meant the definitive boost that made it the favorite application of people who, spending hours in confinement in their homes, were looking for any entertainment opportunity. This was an option that would allow them to distract and clear their minds in order to avoid stress and boredom.
In this way, TikTok reached the undisputed success it has today, with around 800 million monthly active users worldwide.
Ideal for content marketing
Being a platform where short audiovisual material with a high chance of becoming viral is distributed, TikTok is a super powerful tool when creating a content marketing strategy for the digital growth of a company.
Through TikTok, you can have the opportunity to show useful information about your products or services, in a much more dynamic, creative, and free way, in order to draw the attention of the public and awaken their interest in purchasing your product.
Some of the contents that can be published through TikTok are:
Short stories, such as those used by Instagram.
In fact, by creating quality content that responds to the basic needs of your customers, and making them feel connected to your brand, it will be much easier to arouse their interest and increase your chances of sales. For this reason, the use of TikTok can be essential in your content marketing strategy.
You don’t need a lot of investment
Unlike other social networks, in TikTok, you don’t need a lot of processes to make your content go viral and popular in the application. You can even have up to 100 followers or less, and make your video popular among users who follow topics related to the content of your video, in a matter of days or even hours.
Undoubtedly, this is an application that allows you to generate much more engagement and visibility for your brand, by connecting with a larger number of people who can become potential customers for your company.
All this without the need to invest large amounts of money, beyond the creativity and materials you may need for the production of interesting and eye-catching videos, which can catch the attention of the millions of users that use the application every day.
Opportunity to connect with different profiles
When planning a marketing campaign, it is essential to think about the target audience with which you want to connect, so it is important to take into consideration characteristics such as identity, location, and age, among other data that may be relevant.
It is important to understand that not all social networks provide the same results for different types of businesses, so a study is necessary to determine which would be the ideal platform to meet the established objectives. Some of the most popular ones are:
In the case of TikTok, although 65% of users are under 24 years of age, it is possible to find profiles of all types, which are usually filtered through the use of hashtags or tags in the posts. There is content for real estate, medicine, makeup, plumbing, and lawyers, among many others.
Generate more sales opportunities
One of the most interesting features of using TikTok is its ability to generate reliable and secure traffic, through the production of quality content. This happens thanks to the fact that the app works with an Artificial Intelligence (AI) algorithm, which basically takes care of making the user experience in the app much more customized.
TikTok shows its users exactly the content they are interested in watching, based on the accounts they follow and the videos they interact with most regularly. This makes it unnecessary to search for any type of video in the app’s search engine. Just open the app, and all the content that the user is interested in will appear in the home feed.
This feature makes it much easier to connect with users who are really interested in the services or products of your company, making your content stand out among users who can become potential customers for your brand.
Do I need to use TikTok to achieve digital growth for my business?
As you can see, TikTok is undoubtedly a powerful tool that can give you the opportunity to connect with many more users on the Internet, increase your sales, and position your brand as one of the most recognized in the sector to which it belongs.
However, it is always important to carry out a complete study on the opportunities and threats that the use of this application can represent for your company. Thus, it is possible to determine whether or not a digital strategy that includes this application is appropriate, and if so, to establish the objectives that must be met to achieve the expected results.
Do you want to start a digital strategy that really makes your business grow? At Primitive Agency, we can do it. Contact us at +1 (646) 377 9470, tell us about your project, and together, we can start the digital evolution you need.