When you have a digital business, user opinions and recommendations have a significant impact on consumer decision-making. Google Reviews, in particular, have emerged as a powerful tool that shapes the perception of brands and online businesses in a broad audience that can be attracted by hundreds of options through the web. In this article, we tell you why Google Reviews …
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In the constantly evolving world of technology, innovations in Artificial Intelligence (AI) continue to surprise us with their transformative capabilities. In this context, “Midjourney” has emerged as a prominent AI-powered platform that is rapidly gaining ground and being increasingly used in marketing and content tasks. If you’re wondering what exactly Midjourney is and how you can harness its potential, you’ve …
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To plan a brand’s content, there are different strategies and techniques that can provide you with the opportunity to obtain a much more effective and secure organization, allowing you to maintain proper order according to the platform on which you are going to publish. One of the most important techniques is the editorial calendar. But do you know how to …
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In the world of digital marketing, it is possible to identify a large number of techniques that can be useful to optimize the processes used to identify the needs of the audience and optimize the buying process, from when the customer becomes aware of the brand, to when they become a customer. The conversion funnel is one of the most …
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In today’s digital landscape, ensuring your business thrives locally is more crucial than ever. With search engines constantly refining their algorithms and user behavior constantly evolving, staying on top of Local SEO strategies is key to opening the doors to success for a brand. Whether you’re an experienced entrepreneur looking to perfect your local online presence or a newcomer with …
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With the constant advancement of Artificial Intelligence in recent years, advancements in natural language processing have led to amazing tools like ChatGPT, which requires the use of specific prompts to provide effective results with a specialized focus on the topic at hand. But do you know what a ChatGPT prompt is? If you’re not familiar with this resource, don’t worry! …
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Over the last three years, the growth of Artificial Intelligence (AI) tools has been exponential. More and more countries and labor sectors are adopting it for different tasks due to the precision of its results and the automation of various activities. Do you know which countries are most accepting of this new technology? While it is a useful tool that …
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If you want to succeed in the business market, it’s important to familiarize yourself with each of the key terms and concepts that identify the different strategies and mechanisms specific to the sector. One of them is the ICP. But do you know what the ICP in business is? The ICP, or Ideal Customer Profile, is a fundamental concept in …
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With the competitive business landscape today, where we can find a large number of companies offering the same product or service as your business, the pursuit of sustainable growth is a fundamental priority that must be taken into account for companies in any sector. A well-defined and executed business growth strategy not only ensures the survival of a company but …
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When we talk about marketing for the promotion of a company or business, we cannot help but think about the design and execution of strategies and campaigns that are executed with precision, with the main objective of making a product known and attracting potential customers that allow the growth of the company. But have you ever heard of KPIs? Do …
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