Digital marketing glossary: 20 essential terms for an effective campaign


To plan an effective marketing campaign that can bring you good results and help you increase your sales and customers, it is important that you are familiar with each of the terms used in this field. In this digital marketing glossary, we explain which are the main ones.

In every professional career there are unique words that are used to describe the products or services offered to the customer, and thus maintain a better relationship with our colleagues to offer a quality service. Digital marketing is not the exception.

There are many terms used in digital marketing. So many that if we mentioned them all, this list would be really long and somewhat difficult to understand.

But to make it easier for you, here are 20 of the most important terms in digital marketing, which you will surely hear and use in any strategy that seeks to increase the reach of your services to attract new customers.

What are the main digital marketing terms?

As we mentioned before, the terms used in digital marketing are varied, so it is normal that you do not know them all. However, there are some that are so essential that you cannot afford to overlook them in a marketing strategy.

Some of the key’s terms in digital marketing are as follows:


When we talk about an algorithm, we are referring to a set of rules that are laid down in the programming of a specific system, with the purpose of achieving the objectives that are established in advance to solve some kind of problems. This is a concept that is increasingly being used in the digital sphere.

  1. Blog

You have probably heard this one before. It is a website that displays the content of a brand that can be personal or corporate, which is managed through content management systems such as WordPress. Nowadays the vast majority of businesses have a blog.

  1. Call to action

This is a commonly used tool in digital marketing, which consists of inciting the audience to carry out a specific action, after an advertisement that can be graphic or textual.

Have you ever noticed when a publication invites you to subscribe to a newsletter, to follow the brand’s social networks or to call a phone number? That’s the call to action.

  1. Click to call

It is another of the most common terms and its function is quite simple. It is a strategy used to attract the attention of customers by inviting them to click on a specific button, which will take them to a site where they will have the opportunity to call the company in question or enter a phone number to contact the company.

  1. Content Management System (CMS)

A Content Management System, or CMS is just that, a system that allows you to manage in a dynamic and easy way, all kinds of content that you publish on the Internet. The most common of these systems are WordPress and Joomla.

  1. Copy

If your company uses social networks, the copy is something you must take into account if you want to connect effectively with your customers. It is the text that is placed at the bottom of a publication, which can be an image, video or advertisement, with the purpose of describing the service offered.

  1. CRM (Customer Relationship Management)

In Spanish it means customer relationship manager, and it is exactly that: tools that allow you to improve the relationship with your company’s customers, so that you can maintain a more effective and responsive communication with them.

  1. Content curation

It is one of the most important processes to capture the attention of your customers. It is basically the research process that is carried out to collect as much information as possible about a specific topic or service, which will be published through the web or social networks of your business.

  1. E-business

E-business encompasses all those businesses that are technological, marketing and communication tools, to achieve their main objectives and reach more customers through the web.

  1. E-commerce

We all have shopped once on the Internet. The process that takes place when we buy or sell any good, product or service through the web is called E-commerce. eBay and Amazon are perfect examples of this term.

  1. E-mail marketing

One technique that cannot be missing in an effective marketing plan is, without a doubt, email marketing. This is the process that takes place when we send information about our business or product to our customers through their e-mails.

It is a strategy that, in addition to keeping users informed about our services, allows us to attract new potential customers for our business.

  1. Emoji

We have all used them once in an email, a text message or even in our social networks. These are those little graphics that we use to communicate all kinds of feelings or specific actions. They are perfect to provide more dynamism and attraction to the content of your website or social network.

  1. Engagement

Translated as commitment, engagement or contract, engagement refers to the bond that exists between your business and your customers. The more engaged a user is with your company’s services, the better the communication and attention you will provide when responding to their needs.

  1. Link

It is the electronic connection between one website and another. They are often also known as hyperlinks or links. They are all those phrases that, when you click on them, send you to a different web portal than the one you are in.

  1. Fanpage

The fanpage is a website where you can find all the products and information that define the services of a specific business. They are ideal for maintaining good and constant communication with customers. This term is common especially in social networks such as Facebook.

  1. Java

It is a programming language used for the creation of all kinds of applications on the Internet. It is another concept that is gaining more and more strength in the digital marketing world.

  1. Mobile marketing

It is a marketing strategy in which strategies are implemented to attract customers through smart phones or smartphones, or any other mobile device that allows access to the web. Mobile marketing campaigns can be through e-mails, SMS, social networks, mobile applications, etc.

  1. Product feed

The product feed is a file in which you can find the list of products or services offered by a business, which are usually accompanied by images or graphics that allow you to take a look at the properties and advantages of this. Catalogs are an example of a product feed.

  1. Retargeting

Have you ever searched for a product or service through your favorite search engine, and minutes later you magically get an ad about it in your social networks? This is called “retargeting”. This is a technique that allows intelligent advertising to be shown to users who have previously visited websites related to the product.

  1. URL

A URL, or Uniform Resource Locator, is the address that allows you to enter a web page. The one you put in the top bar of the search engine and that usually starts with “https://ww…”.

Why is it important to know digital marketing terms?

If you want to increase your company’s sales and apply marketing strategies that will help you attract more customers to your business, it is important that you know each of the terms used in digital marketing.

It doesn’t matter if you are a professional or a beginner in marketing, each of the terms mentioned in this article will help you to make your brand known in a much more effective way.

Need help building a marketing strategy to grow your brand? At Primitive we can help you.

Call +1 (646) 377 9470 or write us at [email protected], tell us about your project and let’s start building that plan that will help you increase your sales.

mikito primitive

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