External Links: External Linking Best Practices for SEO


In the world of Search Engine Optimization (SEO), one aspect that remains of great importance is the creation of external links. External links, also known as backlinks, play a fundamental role in determining the authority of a website and its rankings in search engines.

To harness the full potential of external links, webmasters and SEO professionals must follow a set of best practices that can enhance both the visibility and reputation of a website on the internet. Do you know what the best practices for external linking in SEO are?

In this article, we delve into the art of creating external links and provide valuable insights into the best practices that will help you effectively leverage this powerful tool. Whether you are an experienced SEO expert or just starting your journey in the digital world, this guide is your gateway to unraveling the secrets of external links and their impact on SEO. So grab a pen and paper, and get ready to uncover the secrets that can take your brand to new heights.


Also, check out: What is Link Farming in SEO


What are external links?

“External links” (also known as “backlinks”) are hyperlinks that direct users from one webpage to another website or domain. These links are considered “external” because they connect a website to resources or content outside of its own domain or server.

In other words, an external link points to a page or resource on another website instead of directing to a page within the same site.

External links are an essential component of the web ecosystem and play a significant role in search engine optimization (SEO) and online information structure.

Search engines use external links to assess the quality and authority of a website. A website that receives links from other relevant and trustworthy sites tends to be considered more reliable and valuable in terms of SEO.

Why are external links important?

External links are important for several key reasons, such as helping to increase the authority of a website, providing it with greater credibility, and the opportunity to rank higher in search engine results like Google.

Here are some of the main reasons why the use of external links is important:

  1. Improve Site Authority and Credibility: When a website receives external links from other relevant and trustworthy sites, search engines tend to consider it as a reliable source of information. This can improve the site’s authority and credibility in the eyes of search engines and users.
  2. Enhance SEO: External links are an important factor in search engine rankings. Search engines use external links to evaluate the relevance and importance of a website in relation to certain keywords. Websites with a large number of high-quality external links tend to perform better in search results.
  3. Provide References and Context: External links allow users to access more information or references about the topic they are reading. This enriches the user experience and demonstrates that the website cares about providing comprehensive and accurate information.
  4. Foster Interconnectivity on the Web: External links connect websites to each other, creating a network of online information. This makes it easier for users to navigate and access broader resources and knowledge on the web.
  5. Facilitate Relationship Building: By collaborating and establishing connections with other websites, external links can help build relationships with other industry players. This can lead to collaboration opportunities, mutual promotion, and expanding the audience.
  6. Improve User Experience: Providing external links to useful and related resources can make the user experience more valuable and enriching. Users appreciate the ease of finding additional or related information.

In summary, external links play a crucial role in improving SEO, the credibility of a website, and the user experience. They are an essential component of the web and an effective search engine optimization strategy.

What are the different types of external links?

There are two main types of external links, each with its own purpose and usage on the web. The types of external links are as follows:

1. Nofollow Links:

Nofollow links are hyperlinks that contain the HTML tag “rel=nofollow”. These links indicate to search engines not to follow the link or pass authority from the source page to the destination page. They are common in blog comments, social media profiles, and forum posts, and are used to prevent link abuse and spam.

2. Dofollow Links:

These are regular links without the “rel=nofollow” tag. Search engines follow these links and take into account the authority of the source page when ranking the destination page. Dofollow links are valuable for SEO as they can improve the ranking of the destination page in search results.

Best External Linking Practices for SEO

To carry out a good external linking strategy for SEO, it is necessary to take into account certain appropriate practices that allow for its proper development. Do you know what they are? Don’t worry because we’ll tell you the best ones below:

  • Content Relevance: Link to external websites that are relevant to the content on your page. The links should make sense in the context of the information you are providing.
  • Authority and Trust: Prioritize linking to high authority and trust websites in your industry. These links can strengthen the credibility of your own site in the eyes of search engines.
  • Quality over Quantity: It is preferable to have a few high-quality external links than many low-quality links. Avoid over-linking, as too many links can appear like spam.
  • Nofollow Tag: Use the “rel=nofollow” tag when linking to websites whose reliability you cannot guarantee or when it comes to sponsorship or advertising links. This helps prevent SEO problems.
  • Avoid Broken Links: Regularly check that external links on your site are still valid. Broken links can negatively affect user experience and harm your SEO.
  • Descriptive Anchor Text: Use descriptive and meaningful anchor text when linking to external sites. This helps search engines and users understand what the link is about.
  • Don’t Open Links in New Window: Avoid opening external links in a new browser window or tab without user approval. This can improve user experience and is a good accessibility practice.
  • Monitor Changes: Keep track of external links on your site and make sure they remain relevant and useful over time. The resources you link to may change or disappear.

These best practices will help you effectively use external links to improve your SEO, provide greater value to your users, and maintain the quality of your website online. Remember that quality and relevance are key in external linking strategy.

Position your website at the top of any search engine

External links are a powerful tool in the world of SEO and website optimization. By following these best practices, you can maximize their potential, increase your site’s credibility, and improve your position in search engines.

At Primitive Agency, we are aware of the importance of a solid and effective SEO strategy, which includes external link management. Our team of digital marketing experts is ready to help you optimize your online presence and take your external linking strategy to the next level.

Write to [email protected] or fill out our contact form so that together we can keep your site up-to-date with the latest trends and best SEO practices.


You may also be interested in: Technical SEO and Content SEO: What Your Brand Needs to Know



What is an external linking strategy?

An external linking strategy is a deliberate plan to link to other websites from your own content. Its goal is to improve the credibility, relevance, and SEO of your site by providing valuable information and connecting users with relevant external resources.

How can relevant links be found?

You can find relevant links by researching in your industry, collaborating with other websites, participating in online communities, and using link analysis tools. High-quality content and relationships with related sites often naturally attract relevant links.

What is the difference between internal links and external links?

“Internal links” are hyperlinks that connect different pages within the same website, facilitating navigation and distribution of site authority. In contrast, “external links” are links that direct users to websites outside of the page itself, providing references, additional resources, or backing up the information provided.

What factors influence high-quality external linking?

High-quality external linking is based on the relevance of the linked content, the authority of the destination site, descriptive anchor text, the nature of the relationship between sites, and appropriate use of “nofollow” tags when necessary. These factors ensure that links are valuable for both search engines and users.

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