How to create a YouTube channel? Everything you need to know to be successful?


YouTube is the ultimate web video platform. We have all used it at some point to watch educational, informative or simply entertaining content. But what if you become a content creator for this platform? Here we show you how to create a YouTube channel so you can do it without any problem.

Although it may seem like something simple that can be achieved with a few clicks, the reality is that, to have adequate success on the platform, there are certain details that you should take care of and pay attention to when creating a YouTube channel.

Do you want to share your knowledge, skills or just have an online space to show your company? Creating a YouTube channel is a great option! In this article we provide you with all the information you need to start creating content on this platform.

If you need additional help, at Primitive Agency you can count on an expert team in YouTube content production. Call us at +1 (646) 377 9470 or write to us at [email protected] to discuss your project.


You may also be interested in: The secrets of corporate branding: how to create a unique and consistent identity


What is a youtube channel for a company?

A YouTube channel for a company can serve several purposes, according to the search results:

  • Improve the SEO positioning of the company, since YouTube is the second most searched platform on Google engines and has a tab dedicated to videos.
  • Show the value proposition of the company, its image and personality, its products or services, and create a bond of trust with the target audience.
  • Attract traffic to the company’s website, especially if the videos go viral and are shared on other social networks.
  • Generate income with advertising, channel memberships, product sales and other monetization methods that YouTube Partner Program offers.
  • Transmit knowledge, educate, inform or entertain followers with original and attractive content, and thus gain credibility and reputation as a professional or expert in the sector.
  • Interact with followers, respond to their comments, questions or suggestions, and create a loyal and committed community with the brand.

How to create an effective YouTube channel?

If you are starting on the platform and want to create a YouTube channel that really meets the goal you have in mind, there are certain issues that you should take into account. Here we show you how to create a YouTube channel safely and effectively:

Define your target audience

Before you start creating content, it is important that you know who are the people you want to connect with your videos. Defining your target audience will help you create more focused and relevant content for them, and also allow you to build a more engaged and loyal audience.

Create quality content

For your YouTube channel to be effective, it is important that the content you publish is of high quality. This means that it must be interesting, relevant, entertaining, educational, informative and well produced. Also, make sure to maintain a regularity in the publication of your videos.

Interact with your audience

It is important that you connect with your followers and build a relationship with them. Respond to their comments, questions and thank them for their support. You can also involve them in content creation by asking for suggestions, opinions or feedback.

Promote your channel

To increase the reach of your channel, it is important that you promote it on other online platforms such as social networks, blogs, forums, etc. You can also collaborate with other content creators, do paid advertising or even participate in events related to your topic

Analyze and adjust your strategy

It is important that you monitor the performance of your videos and channels, in order to identify what works and what doesn’t. Use YouTube analysis tools, such as YouTube Analytics, to obtain information about the behavior of your followers and the results of your videos. Adjust your strategy accordingly, in order to improve the quality of your videos and increase engagement with your audience.


You may also be interested in: Why create a YouTube channel for your brand? 5 benefits that this search engine can bring you


At Primitive, we help you create a YouTube channel from scratch

Don’t know how to create a YouTube channel that gives you good results? At Primitive Agency, we have already worked on different projects through this platform, creating YouTube channels for clients of all kinds, with quality content that really connects with the needs of their users.

At Primitive, we can assist you in every step of the way, from planning your channel to editing and publishing your videos, so you can start building your audience and succeeding on the platform. 

Contact us now at +1 (646) 377 9470 or write to us at [email protected], and get ready to start your YouTube adventure!

Frequent Questions (FAQS)

How do I create a YouTube channel?

If you have a Google account, you can create a personal YouTube channel or one with the name of a company (or another). To create a personal channel, you just have to sign in to YouTube and click on your profile picture > Create a channel. To create a channel with the name of a company (or another), you have to go to the channel list and click on Create a new channel.

What types of videos can I upload to YouTube?

You can upload videos of different formats and durations to YouTube, from shorts, which are vertical videos of 60 seconds or less, to long videos. You can also upload live videos, 360º videos, virtual reality videos and more.

How can I customize my YouTube channel?

You can customize your YouTube channel by adding a profile picture, a banner image, a channel description, links to your social networks and more. You can also organize your videos into playlists and sections so that viewers can easily find the content they are interested in.

How can I monetize my YouTube channel?

To monetize your YouTube channel, you have to meet the requirements of the YouTube Partner Program (YPP), which include having at least 1000 subscribers and 4000 valid watch hours in the last 12 months. If you meet these requirements, you can apply for the YPP and activate different ways to generate income with your content, such as ads, channel memberships, product sales and more.

How can I grow my YouTube channel?

Para hacer crecer tu canal de YouTube, es importante que conozcas a tu público objetivo, que crees contenido original y atractivo, que optimices tus videos para SEO, que interactúes con tus espectadores y que analices el rendimiento de tu canal con el de YouTube. Herramientas de estudio. También puedes aprovechar las tendencias, colaborar con otros creadores y promocionar tu canal en otras plataformas. 

mikito primitive

Keep evolving

Stay ahead of the curve

Join our exclusive community of industry professionals and receive the latest insights, trends, and strategies in digital marketing, design, and technology. Subscribe today and unlock a world of innovation and inspiration!

Subscription Form