How to Get Verified on Instagram


Instagram, the social media platform that has revolutionized the way we share moments and connect with the world, allows you to request verification in a fairly simple way, as long as you meet certain requirements. Here we’ll tell you all about them!

First of all, let’s remember that verification on Instagram is a special badge that is granted to authentic and notable accounts to confirm their authenticity. This verification badge is represented by a small blue check mark located next to the username on the Instagram profile.

The purpose of this verification is to help users distinguish authentic accounts from those that may be fake or imitations. So, if you are a passionate content creator, an entrepreneur, or simply someone looking to stand out from the crowd, you have surely considered the importance of obtaining the coveted verification badge on your account.

If that’s the case, you’ve come to the right place. In this article, we will guide you step by step on how to get verified on Instagram, giving you the key to stand out from the crowd and authenticate your presence on this platform.


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What are the guidelines for getting verified on Instagram?

Instagram has established certain criteria that must be met for an account to be eligible for verification. Although these may change over time, here are some general criteria that are usually considered:

  • Authenticity: The account must represent a real person, business entity, or registered brand.
  • Uniqueness: The account must be unique and cannot represent another person or entity in a confusing manner.
  • Profile completeness: The profile must be complete with a biography, profile picture, and at least one post. Additionally, the account must not contain false information.
  • Notability: The account must be of public interest and show a significant presence on the platform. This could include celebrities, public figures, recognized brands, and important entities.
  • Meeting Instagram’s guidelines: The account must comply with all of Instagram’s community guidelines and policies.


It is important to note that verification on Instagram is not guaranteed, even if you meet all of these requirements. Instagram evaluates each verification request on an individual basis and reserves the right to approve or reject requests at its discretion.


How to get verified on Instagram?

Verification on Instagram is a process that allows people to ensure that the accounts they follow or search for are authentic and notable. Here’s how to get verified:

Step 1: Meet the requirements

To verify your account, you must comply with the Terms of Use and Community Guidelines. During the application process, which is available in the app, you must meet the following requirements:

  • Your account must represent a real person, a registered business, or an entity.
  • Your account must be the only presence on the platform for the person or business represented.
  • Prominent entities such as pets or publishers can also be verified.
  • Only one account can be verified per person or business, with exceptions for accounts with versions in different languages.
  • Your account must be public and must have a bio, profile picture, and at least one post.
  • Your account must represent a well-known and frequently searched person, brand, or entity. Instagram verifies accounts that appear in numerous news sources. However, it does not consider promotional or paid content. The list of news sources has been expanded to include more diverse media outlets, including those representing the black, LGBTQ+, and Latinx communities, as well as more media outlets from around the world.
  • Please note that with the latest platform updates, people can now also share information about their audience and region where they are most popular and add up to five news articles to help Instagram’s teams have more context when reviewing requests.

Please note that with the latest platform updates, people can now also share information about their audience and the region where they are most popular, and add up to five news articles to help Instagram teams have more context when reviewing requests.

Step 2: Request verification


  • Open the Instagram app and tap on your profile picture in the bottom right corner.
  • Tap on the hamburger menu in the top right corner.
  • Go to Settings and select Account.
  • Tap on Request Verification.
  • Enter the requested information and upload your ID, then press Submit.

Remember that verification does not imply that the platform endorses the account, but it is a way to demonstrate authenticity and notability.


Tips for maintaining the blue verification checkmark

Maintaining the blue verification badge on Instagram is as important as obtaining it. Here are some tips to keep the verification once you have obtained it:

  • Follow community guidelines: Make sure to adhere to all of Instagram’s community guidelines and policies. Avoid posting content that violates the platform’s terms of service.
  • Stay authentic: Continue to be authentic in your activity on the platform. Verification is granted to authentic and notable accounts, so make sure to accurately represent the person, brand, or entity that requested the verification.
  • Update your profile information: If there are changes in your information, such as a new email address or a different location, update your profile to reflect these changes.
  • Engage with your audience: Maintain an active and participatory presence on the platform. Respond to comments, direct messages, and mentions to encourage interaction with your followers.
  • Avoid questionable practices: Do not engage in activities that may jeopardize your account, such as buying followers or participating in follow-for-follow schemes.
  • Post quality content: Continue sharing relevant and high-quality content. This will contribute to maintaining and even increasing your notability on the platform.
  • Collaborate with other verified accounts: Interacting with other verified accounts can be beneficial. Collaborating with trusted individuals or brands can strengthen your presence on the platform.
  • Educate your audience: Inform your audience about the authenticity of your verified account. This can help prevent confusion or imitations.

Remember that Instagram periodically reviews verified accounts to ensure they continue to meet the established criteria. If you maintain an authentic and positive presence on the platform, you are more likely to retain your verification badge.

Lead with your content on social media

Obtaining and maintaining verification on Instagram can be a crucial step in standing out on this dynamic and competitive platform. As you have explored the requirements and tips to achieve the coveted blue badge, remember that authenticity and quality are key on this journey.

At Primitive Agency, we understand the importance of building a strong presence on social media. If you are looking to take your marketing strategy to the next level, we are here to help. Our team at Primitive Agency specializes in enhancing brand and profile visibility on platforms like Instagram, providing customized and effective solutions.

Don’t wait any longer to stand out in the vast universe of social media! Reach out to us at [email protected]  or fill out our contact form.


You may also be interested in: Best and Worst Times to Post on Instagram: A Brief Guide



How long does it take to get verified on Instagram?

The time can vary as Instagram reviews requests on an individual basis. Some users receive verification within days, while others may take longer.

Can I request verification multiple times?

Yes, you can reapply for verification if your request is rejected. However, it is advisable to wait for some time and address any issues that caused the rejection before resubmitting the request.

Does verification on Instagram guarantee more followers?

No, verification does not automatically guarantee an increase in the number of followers. However, it can boost the confidence of existing followers and attract new ones by providing authenticity to your account.

Can small business accounts also get verified?

Yes, small business accounts can also be eligible for verification as long as they meet the requirements of authenticity and notability.

Is it possible to lose verification at some point?

Yes, Instagram can remove verification if the account no longer meets the established criteria. It is essential to continue maintaining authenticity and notability on the platform.

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