Instagram reels: What are them and how to use them to boost your growth in social networks?


Since the appearance of TikTok on the web, this format in which short videos ranging from 15 seconds to a minute or even a little more are shared, managed to connect with the vast majority of the population, setting a new trend in the way content is shared on social networks. From this came Instagram reels, a feature that, if used correctly, can boost the social media growth of any business.

With the reel feature offered by Instagram, users of the social network can create eye-catching and funny videos on any topic, using audio that can be reused by other users on the platform, just as it works in the case of TikTok.

The point is that, due to the high rate of engagement and entertainment that this function has achieved, it has become an extremely powerful tool to improve the recognition of a brand on Instagram, managing to connect with many more customers than, for example, when a static photo is published.

Below, we tell you what Instagram reels are and how you can use them to boost your brand’s digital growth. Remember, if you need help managing your content on Instagram or any other social network, you can count on our team at Primitive Agency. Call us now at +1 (646) 377 9470, or email us at [email protected] and tell us about your business.

What are Instagram reels?

Instagram reels are a feature that Instagram added to its catalog of formats for sharing content on the social network, which consists of publishing small videos that can last between 15 or 30 seconds, to which you can add all kinds of effects, audios and/or filters.

This format joins those that already existed previously: photographs, videos, IGTV, and Instagram stories, in order to diversify a little more the content that is published on a profile of the social network, in a much more creative and original way, with which it is much easier to connect with the target audience of a company.

What are the benefits of Instagram reels for a brand?

When managing a company’s profile on the Instagram social network, it is important to vary the formats used in order to have the opportunity to connect with users in different ways and with original ideas that capture their attention.

With the Instagram reels feature, your creativity can be unleashed and fly to create the most eye-catching content, in relation to the product or service you offer to your audience. Some of the main benefits that the Instagram reels feature can bring to your brand are the following:

Increased visibility of your profile

When you publish a reel on Instagram, depending on the interaction it has with your audience, you may have the opportunity to have it appear in the “explore” section of other users of the network, so it will be an incredible opportunity to increase the reach of your business and reach many more users on the social network.

An opportunity to showcase your products

By being able to appear in the explore section, you will also be able to show each of the products you offer through your brand, thus triggering the interest of the different users who will be able to see your content, and thus even become customers of your brand.

Connect with your customers’ emotions

To produce a really effective reel on Instagram, you will have to carry out a creative work in which you can touch on topics that can arouse the interest of your users and connect with them through feelings. This will allow you to create a relationship of loyalty and trust, which will undoubtedly be beneficial for your growth in social networks.

Make important announcements

Another advantage of reels is that, through them, you can have the opportunity to make important announcements about your business, so that not only your audience can find out about them, but also the hundreds and thousands of users that you can reach through this wonderful format offered by the Instagram platform.

Create viral content to promote your brand

Last but not least, it’s no secret to anyone that the vast majority of the most successful campaigns today are born from an idea that went viral for some reason that managed to connect with the public’s interest. Instagram reel videos are a very good opportunity to create viral content on this social network, so it is important that you are very creative when it comes to developing content for this format.

Should you really consider Instagram reels for your social media growth?

Without a doubt! This Instagram feature is a powerful tool that will allow you to reach many more users on the network, so depending on the quality of your content and how useful the information you share is, you will be able to capture the attention of many people and expand your customer base in less time than you think.

Do you need help producing content that allows you to register constant growth in social networks? Call us now at +1 (646) 377 9470, or email us at [email protected]. Our team of creatives at Primitive Agency can take care of studying the possibilities of your brand on social networks, in order to produce the best Instagram reel content to boost your brand.

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