LinkedIn Carousel Ad: A Powerful Way to Showcase Your Brand
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As LinkedIn is one of the most widely used professional social networks today, it’s no surprise that it’s also a powerful tool that can help you advertise your product or service, whether through a personal or company profile. Have you heard of LinkedIn Carousel Ads? In this article, we’ll tell you everything you need to know about them.
There are many advertising formats that LinkedIn offers when creating an ad that can help you capture potential customers’ attention and improve your company’s visibility on the platform. However, LinkedIn Carousel Ads are one of the most popular and can provide you with many benefits.
So, if you want to start creating effective campaigns on LinkedIn that allow you to increase your customer base, keep reading to learn what this advertising format is and how you can make the most of it for the growth of your business.
What is a LinkedIn Carousel Ad?
A LinkedIn Carousel Ad is an interactive and visual advertising format that allows advertisers to display a series of images or cards in a single swipeable ad on the LinkedIn professional social network platform. It’s very similar to the carousel we’re used to on Instagram.
Each card within the carousel can contain an image, a title, a subtitle, and a link, giving advertisers the opportunity to tell a story or present various aspects of their product, service, or message in a single ad.
This advertising format offers companies and marketing professionals the ability to communicate their messages, products, or services more effectively through an attractive and sequential visual narrative. By allowing users to swipe horizontally to view each card, Carousel Ads encourage engagement and commitment from the target audience, as they can interact with the content at their own pace.
LinkedIn Carousel Ads are especially valuable for B2B (business-to-business) marketing strategies due to the platform’s professional nature. They can also be used to present case studies, highlight product features, promote events, showcase success stories, or simply tell a visual story that resonates with the business audience.
How to create a LinkedIn Carousel Ad?
Creating a LinkedIn Carousel Ad can be an effective strategy for conveying your message through visually appealing images and content. Here are 6 steps you need to follow to create a LinkedIn Carousel Ad:
Step 1: Access the LinkedIn Ads Platform
Log in to your LinkedIn account and access the ads platform (LinkedIn Campaign Manager).
Step 2: Create a New Campaign
Click on “Create campaign” and choose the objective of your advertising campaign. It can be brand visibility, lead generation, website traffic, among others.
Step 3: Select the Ad Format
Within your campaign, select the “Carousel Ad” ad format. This will allow you to create a series of swipeable cards in a single ad.
Step 4: Design the Carousel Cards
Create the individual cards that will make up your carousel. Each card should contain an attractive image related to your message, a concise title, an optional subtitle, and a link to a relevant page, such as your website or a specific landing page. Make sure each card tells a part of the story you want to convey.
Step 5: Set Targeting and Budget
Define your target audience using demographic, job-related, and interest-based segmentation provided by the platform. Then, set your daily budget and campaign duration.
Step 6: Review and Publish
Before publishing your ad, review each carousel card to ensure they look and feel as desired. Make sure links work correctly and content is consistent throughout the series. Once satisfied, click “Publish” to start your campaign.
Remember to monitor your ad’s performance as it runs. LinkedIn provides metrics and analytics data to help you understand how your Carousel Ad is performing and whether it’s achieving established goals.
What are the benefits of using this advertising format?
Certainly, LinkedIn Carousel Ads offer a series of benefits that can boost your digital marketing strategy, allowing your business to connect with a massive audience through a professional network that has millions of active users.
These are the 8 key benefits of LinkedIn Carousel Ads:
- Compelling Visual Narrative: Allows you to tell stories through multiple cards, which can effectively attract and maintain audience attention.
- More Space for Messages: Offers more space to convey detailed messages, as each card can address a specific aspect of your offering.
- Interactivity: Encourages user interaction, as they can swipe cards to explore more content, increasing engagement.
- Increased Engagement: The visual nature and storytelling ability can increase engagement and information retention by the audience.
- Content Diversity: Allows you to present different aspects of a product, service, or message in a single ad, which can be especially useful for showcasing features, benefits, and use cases.
- Precise Targeting: You can target your Carousel Ads to specific audiences based on demographic, job, and interest data, increasing the relevance of the content.
- Mobile-Friendly Format: The swipeable design adapts well to mobile devices, where much of web traffic and interactions currently occur.
- Measurement and Analysis: LinkedIn offers detailed metrics on your ad performance, allowing you to evaluate their effectiveness and adjust your strategy based on results.
These benefits make LinkedIn Carousel Ads a valuable option for communicating your messages in an attractive and effective way on the leading professional platform.
Do you need a strategy for your business on LinkedIn? At Primitive Agency, we can help.
LinkedIn Carousel Ads offer a unique opportunity to boost your marketing strategy by allowing you to convey messages in a visually appealing and sequential way. If you’re thinking of starting a campaign on LinkedIn for your company, you first need a good strategy that allows you to reach the right audience.
Are you ready to take your LinkedIn marketing strategy to the next level? Our team at Primitive Agency is here to help! Write to us today at firstname.lastname@example.org or call us at +1 (646) 377 9470 so we can start boosting your business on this professional network.
You may also be interested in: The most common mistakes when creating a LinkedIn account for businesses.
What is the difference between a carousel ad and other advertising formats on LinkedIn?
The main difference between carousel ads and other advertising formats on LinkedIn lies in the ability to tell a visual story through a sequence of swipeable cards. While traditional formats rely on a single static image or brief message, Carousel Ads allow advertisers to present various aspects of their message, product, or service in a single ad unit.
This provides greater opportunity to captivate the audience through sequential storytelling and richer visual interaction, making them an especially effective tool for standing out in the LinkedIn business environment.
How many cards can I include in a LinkedIn Carousel Ad?
In a LinkedIn Carousel Ad, you can include from 2 to 10 swipeable cards. This offers flexibility to present a variety of visual content and messages in a single ad unit, allowing for more complete and engaging storytelling while maintaining audience attention throughout the swipeable sequence.
How can I measure the success of my Carousel Ads? What metrics should I follow?
You can measure the success of your Carousel Ads on LinkedIn through several key metrics. Pay attention to click-through rate (CTR) to evaluate the level of audience interaction. Additionally, tracking conversions, whether in lead generation forms or on your website, will provide insight into effectiveness in generating desired actions.
Also observe impressions and reach to understand how widely your ad is being viewed, engagement metrics such as shares and comments to measure resonance and audience participation level. By combining each of these metrics, you can evaluate performance and fine-tune your Carousel Ads strategies for better results.
The Primitive writing team is comprised of a group of skilled professionals who specialize in different areas of marketing, from brand design to web development and audiovisual production. Each team member boasts extensive experience in their respective field, and they are dedicated to providing the best possible strategy and content for every business that aligns with their unique needs.