Primitive Marketing Glossary

Glosario Primitive

A/B Testing: Comparison of two versions of a web page or application to determine which one performs better.

Analytics: The collection and analysis of data to gain insights into user behavior and website/application performance.

Application Programming Interface (API): A set of protocols and tools for building software applications and enabling communication between different systems.

B2B (Business-to-Business): Transactions between businesses, such as a manufacturer selling to a wholesaler.

B2C (Business-to-Consumer): Transactions between businesses and individual consumers, such as a retailer selling to a customer.

Bard: A platform for creating interactive chatbots without programming knowledge.

Bing Chat: A chatbot platform powered by Bing’s artificial intelligence technology.

Business Blogging: The use of a blog to create content that promotes a business and engages with customers.

Bottom of the Funnel: The stage in the sales funnel where a lead is close to making a purchase decision.

Bounce Rate: The percentage of website visitors who leave after viewing only one page.

Buyer Persona: A fictional representation of a company’s ideal customer, based on research and data.

Call-to-Action: A prompt that encourages users to take a specific action, such as “Sign up now.”

CAN-SPAM: A law that sets rules for commercial email messages and gives recipients the right to unsubscribe.

CASL: A Canadian law that sets rules for commercial electronic messages and requires consent from recipients.

Chat GPT: An AI language model that can generate human-like text responses through prompts.

Churn Rate: The percentage of customers who stop using a product or service within a given period.

Clickthrough Rate (CTR): The percentage of users who click on a link or call-to-action in an email or web page.

Closed-Loop Marketing: A marketing strategy that tracks the entire customer journey, from lead to customer to promoter.

Conversion Path: The steps a user takes to become a customer, from initial awareness to final purchase.

Content: Any information presented in various formats, such as text, images, or videos, that is intended to be consumed by an audience.

Content Management System (CMS): A software application used to create, manage, and publish digital content.

Content Optimization System (COS): A system for optimizing website content and personalizing it for individual users.

Conversion Rate: The percentage of users who complete a desired action, such as making a purchase or filling out a form.

Dynamic Content: Content that changes based on user behavior or other factors.

Ebook: An electronic book that can be downloaded and read on an electronic device.

Editorial Calendar: A calendar that plans and organizes the content that will be published on a website or social media.

Email marketing: The use of email to promote products or services and maintain a relationship with customers.

Engagement Rate: The measure of how much interaction content receives in relation to the number of people who see it.

Evergreen Content: Content that is always relevant and does not become outdated over time.

Facebook: A social network where users can connect with friends, family, and brands.

Form: A section of a website where users can enter information, such as their name and email address.

Friction: Anything that makes it difficult or delays the completion of an action by the user.

Hashtag: A word or phrase preceded by the # symbol, used to tag and categorize content on social media.

HTML: Markup language used to create web pages.

Inbound Marketing: A marketing strategy that attracts customers through useful and relevant content, rather than interrupting them with advertising.

Inbound Link: A link to a website from another website.

Infographic: A visual graphic used to present information clearly and concisely.

Instagram: A social network where users can share photos and videos.

JavaScript: Programming language used to create interactivity on web pages.

Key Performance Indicator (KPI): A metric used to measure the performance of a marketing campaign or strategy.

Keyword: A word or phrase used to search for information on search engines.

Landing Page: A page designed specifically to convert visitors into leads or prospects.

Lead: An individual who has expressed interest in a product or service and provided contact information.

Lead Nurturing: The process of building relationships with leads through marketing and personalized communication.

LinkedIn: A social network focused on professional connections and job opportunities.

Lifecycle Stages: The stages a lead goes through from their first interaction with a company to their conversion into a customer and beyond.

Lifetime Value (LTV): The total value a customer provides to a company during their relationship with it.

Long-Tail Keyword: A specific and detailed keyword used to search for more precise information on search engines.

LTV:CAC: The ratio between customer lifetime value and customer acquisition cost.

Marketing Automation: The use of software to automate marketing tasks, such as email and social media management.

Microsite: A small, specific website for a campaign or promotion.

Middle of the Funnel: The stage in the sales funnel where the potential customer has shown interest and is considering a purchase.

Mobile Marketing: The use of mobile devices to promote products or services.

Mobile Optimization: Optimization of a website to look and function well on mobile devices.

Monthly Recurring Revenue (MRR): The amount of revenue expected to be received each month.

Native Advertising: Advertising that is integrated into the content of a web page or social network.

Net Promoter Score (NPS): A metric that measures customer satisfaction and the likelihood of them recommending a company.

News Feed: A chronological list of updates and posts on social media.

No-Follow Link: A link that does not transfer authority from one web page to another.

On-Page Optimization: Optimization of elements on a web page to improve its ranking on search engines.

Off-Page Optimization: Strategies to improve the ranking of a web page that are performed outside of the website.

Page View: A visit to a web page by a user.

Pay-per-Click (PPC): An advertising model where advertisers pay for each click on an ad.

Product Matrix: A table comparing features and prices of different products.

Pinterest: A social network where users can share images and save them to themed boards.

Qualified Lead: A potential customer who has shown interest and meets certain criteria to become a customer.

QR Code: A two-dimensional barcode that can be scanned with a smartphone to access online information.

Responsive Design: Design of a website that adapts to different screen sizes and devices.

Return on Investment (ROI): The amount of profit generated by an investment compared to the cost of that investment.

Retweet: Sharing another user’s tweet on Twitter.

Search Engine Optimization (SEO): The process of improving a website’s visibility and traffic on search engines.

Sender Score: A measure of sender reputation in email.

Service Level Agreement (SLA): A contractual agreement that establishes the levels of service that will be provided to a customer.

Small-to-Medium Business (SMB): A company with limited size and scope.

Smarketing: Collaboration between sales and marketing teams to improve effectiveness and efficiency.

Snapchat: An instant messaging app where users can share photos and videos that disappear after being viewed.

Social Media: Online platforms where users can interact and share content, such as Facebook, Twitter, and Instagram.

Social Proof: The social influence that leads people to follow the behavior of others.

Software-as-a-Service (SaaS): A business model where customers access software through the internet instead of installing it on their own computer.

Top of the Funnel: The stage in the sales funnel where awareness is generated about a product or service.

Twitter: A social network where users can share short updates called tweets.

Unique Visitor: An individual user who visits a website for the first time during a specific period.

URL: The unique address that identifies a web page on the internet.

User Experience (UX): The overall experience of the user when interacting with a website or application.

User Interface (UI): The visual design and layout of elements on a web page or application.

Viral Content: Content that is widely shared online due to its popularity and relevance.

Website: A collection of related web pages that can be accessed through the internet.

Word-of-Mouth (WOM): Word-of-mouth promotion where customers recommend a product or service to others.

Workflow: A sequential and automated process for completing a task or project.

XML Sitemap: A file that lists all the web pages on a website to help search engines index them correctly.

YouTube: An online platform where users can upload, view, and share videos.