Redirection 301 vs 308: Which one to use in SEO

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Search engine optimization is an essential component for online success, and redirects play a crucial role in managing the URL structure of a website. In this article, we will discuss the two types of redirects that often generate confusion in the world of SEO: the 301 redirect and the 308 redirect.

Which one should you use to improve your SEO strategy? If you have ever asked yourself this question, or even if this is the first time you are reading about these concepts, you are in the right place. In this article, we will examine both options in-depth, their differences, and when it is more appropriate to use one or the other.

So, if you are ready to learn more about this topic, grab pen and paper, and get ready to obtain valuable information on how to make informed decisions in your redirect strategy and maximize the performance of your website in search engines.

 

Also, check out: Technical SEO and Content SEO: What Your Brand Needs to Know

 

What is a 308 redirect?

A 308 redirect, also known as a “Permanent Redirect,” is a type of HTTP status code used to indicate a permanent redirection of a web page or resource to a different URL.

When a web server responds with a 308 status code, it instructs the client (usually a web browser) to perform the redirection while preserving the original HTTP request method. This means that if the original request was a POST method (commonly used for form data submission), the redirected request will also be a POST method.

Using a 308 redirect can be valuable when you want to ensure that the client follows the redirection with the same request method, preserving the intended action. Additionally, it is particularly useful in scenarios where maintaining the original method is essential, such as handling form submissions or certain RESTful API interactions.

What is a 301 redirect?

On the other hand, a 301 redirect is a type of redirect in the web world that is used to indicate that a web page or resource has permanently moved to a new location.

When a web server responds with a 301 redirect, it communicates to the user’s browser and search engines that the original URL is no longer valid and they should update their records to automatically redirect visitors to the new URL.

When implementing a 301 redirect, it redirects both users and search engines, which means that the new location is considered the definitive address and is expected to be used in the future.

This is beneficial for SEO as it helps transfer the authority and search ranking from the original URL to the new one, which can prevent traffic loss and degradation of performance in search engines.

What is the difference between 301 and 308 redirects?

Although they may initially seem similar concepts, the reality is that they have clear differences. The main difference between 301 and 308 redirects lies in how they handle the original request method:

  • 301 Redirect:

– Known as “Moved Permanently.”

– Changes the original request method to GET by default. In other words, even if the original request was a POST method (such as form submission), the 301 redirect will convert it into a GET request.

– Used when it is not crucial to maintain the original method and you want to redirect users to the new location permanently.

  • 308 Redirect:

– Also called “Permanent Redirect” like 301, but the key distinction lies in how it handles the original request method.

– Preserves the original request method. If the original request was a POST method, the 308 redirect will maintain that method.

– Used when it is important to keep the original request method, such as in cases of form submissions or certain RESTful API interactions.

In summary, both redirects are considered permanent, but the main difference lies in how they treat the original request method. The 301 redirect changes the original request to GET, while the 308 redirect keeps it as it was.

Which type of redirect should be used in SEO?

The choice of which type of redirect to use in SEO depends on the situation and specific goals of the redirect. In general, two types of redirects are used in SEO: the 301 redirect and the 308 redirect in particular cases. Here are some general guidelines:

  1. 301 Redirect (Moved Permanently): This is the most commonly used redirect in SEO and is generally considered the default option. It is used when you want to indicate that a page or resource has permanently moved to a new URL. The advantages of a 301 redirect include transferring authority from the original page to the new URL and updating search engines about the change.
  2. 308 Redirect (Permanent Redirect with Preservation of Original Request): The 308 redirect is used when it is crucial to maintain the original request method, such as in cases of form submissions or RESTful API interactions. This option is less common in general SEO and applies to specific situations where preserving the original request method is essential.

In most cases of redirection in SEO, the 301 redirect is the appropriate choice, as it indicates that the change is permanent and allows for the transfer of authority from the original page to the new URL. However, it is always important to consider the specific needs of your website and redirection goals before making a decision, and in situations where it is crucial to maintain the original request method, the 308 redirect is the appropriate option.

Boost your online presence with the best SEO strategy

In conclusion, we can say that the choice between a 301 redirect and a 308 redirect in your SEO strategy ultimately depends on your specific needs and goals. Both types of redirects play an important role in managing the URL structure of your website, and choosing the right option can make a difference in user experience and search engine performance.

At Primitive Agency, we understand the importance of making informed decisions in your SEO strategy and offer personalized solutions to improve the visibility of your website online. If you need professional advice or help implementing best redirect practices on your site, do not hesitate to contact us. Write to hello@primitiveagency.com or fill out our contact form. Our team of experts is ready to help you achieve your digital marketing goals!

 

Also, check out: How to generate organic traffic to your B2B website with SEO

 

FAQs

What is a redirect in SEO?

A redirect in SEO is a technique used to redirect users and search engines from an old URL to a new one. This is useful when you change the structure of your website or move content to a new location.

When should I use a 301 redirect instead of a 308?

Use a 301 redirect when you want to indicate a permanent move and do not need to maintain the original request method. Use a 308 redirect when it is important to maintain the original method, such as in forms and RESTful APIs.

How do I implement a redirect on my website?

You can implement redirects at the server level using directives in the .htaccess file (on Apache servers) or through server configurations on other systems. You can also use redirect plugins on content management platforms such as WordPress.

When is it necessary to use redirects on a website?

Redirects are used when you change the URL structure, move content, or change the name of a page. They are also useful for fixing broken or inaccessible links.

What impact does a redirect have on my SEO?

Well-implemented redirects can help preserve the authority of the original page and improve user experience. However, poor implementation or excessive use of redirects can negatively affect SEO, so they should be used with care.

Do you need help implementing redirects that take your SEO to new heights? Contact us and let’s start optimizing your website with the best strategies.

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