If you want to completely dominate the networks with your brand, and make it one of the main options for users searching for your product or service through the web, SEO should be the best ally in your digital strategy. In this article, we have prepared an SEO checklist, with which you can check if your business has everything you need to achieve solid and safe digital growth.

Remember that SEO, or Search Engine Optimization, is one of the best techniques that we can use to our advantage, to position our business among the first places of web search engines, such as Google.

Having good SEO optimization will allow you to appear in the first places of the keywords related to your brand, so you can attract more and more customers to your business and increase your sales level in an organic and safe way.

At Primitive Agency, we help you take your business to the top, applying the best SEO strategies to improve your positioning on the Internet. Are you interested in starting the digital impulse of your brand? Call us now at +1 (646) 377 9470, or write us at [email protected] to learn more about your project.

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What do I need to improve my brand’s SEO?

There are many features that can make your website an SEO machine, with which it is possible to position in any search engine, especially the one we all know and use: Google. Here are some of the main features that your website should have in order to be as optimized as possible.

Website

For your website to be really attractive to your audience and to rank well in search engines, these are the aspects you should pay attention to:

• Having a proper and simple URL.
• No URL of the site has more than 100 characters.
• The words of the URL are separated with hyphens and not with underscores.
• The URL describes and summarizes the content displayed on the website.
• The loading time of the web page is fast.
• Each website has a meta description related to the content of the page, no longer than 160 characters.
• Attractive and descriptive titles according to the content of the page.
• Have a blog section with relevant content related to the brand’s service.

If your website has each of these features, you can be sure that it will be ranked among the top positions in search engines, increasing the chances of connecting with more and more customers.

Content

The content of your website is another aspect that you must take care of 100%, so that you can have greater opportunities to expand the reach of your brand, positioning it among the first positions of Google.

Some of the features you should make sure to optimize are: 

• The content published on the website is completely unique and updated.
• Each content has the information organized by H1, H2, etc. tags.
• The articles have content of no less than 300 words.
• Each page has at least one internal and external link.
• The writing of the contents is adequate, without spelling mistakes, and easy to read.
• All articles are written based on one or more keywords related to the brand.
• The content that is shared on the web is not duplicated.

With all this optimized, you can be sure to have content that will be taken into account by search engines on the web, so that your site is displayed among the first places of the search engine.

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Multimedia

Regarding multimedia content, images, and videos are also elements that must have certain characteristics and formats that can contribute greatly to the positioning of your website in Google.

• The images shared on the web page have an optimized <alt> attribute.
• The resolution of the multimedia content is optimal, without affecting the loading time of the site.

Keep in mind that these are just some of the most important aspects when developing an SEO strategy that allows you to optimize your website, to place it among the top results of search engines like Google.

You may also be interested in: What is social SEO and why is it an important trend for social networks in 2023?

What is technical SEO and how to optimize it?

Technical SEO refers to the process of improving the technical aspects of your website, such as site speed, mobile-friendliness, site architecture, site security, structured data, internationalization, and core web vitals. The goal of technical SEO is to make your website easy to crawl, index, and understand by search engines, as well as to provide a fast and user-friendly experience for your visitors.

To optimize your technical SEO, you need to perform a regular audit of your website and identify and fix any issues that may affect your performance and ranking. Some of the tools that can help you with this task are Google Search Console, Google PageSpeed Insights, Google Mobile-Friendly Test, Screaming Frog SEO Spider, SEMrush Site Audit, and Ahrefs Webmaster Tools.

What is on-page SEO and how to optimize it?

On-page SEO refers to the process of optimizing the content and HTML elements of your web pages, such as keywords, titles, headings, meta tags, images, internal links, and more. The goal of on-page SEO is to make your web pages relevant and useful for your target audience and search engines, as well as to increase your click-through rate and dwell time.

To optimize your on-page SEO, you need to conduct a thorough keyword research and target the right keywords for each page. You also need to create and optimize high-quality content that matches the search intent and provides value for your readers. Moreover, you need to use descriptive and compelling meta tags, headings, and images that capture the attention and interest of your visitors.

Finally, you need to use internal links to guide your visitors through your website and improve your site structure.

What is off-page SEO and how to optimize it?

Off-page SEO refers to the process of building the authority and reputation of your website through external factors, such as backlinks, social media signals, online reviews, brand mentions, and more. The goal of off-page SEO is to increase your website’s trustworthiness and popularity among your audience and search engines, as well as to drive more organic traffic and conversions.

To optimize your off-page SEO, you need to implement a link building strategy that focuses on acquiring high-quality and relevant backlinks from authoritative websites in your niche. You also need to leverage social media platforms to promote your content and engage with your followers.

Additionally, you need to encourage and monitor online reviews and ratings from your customers on platforms like Google My Business, Yelp, Trustpilot, etc. Furthermore, you need to monitor and manage your online reputation by tracking and responding to brand mentions across the web.

What is local SEO and how to optimize it?

Local SEO refers to the process of optimizing your website for local searches, such as “best pizza near me” or “dentist in New York”. The goal of local SEO is to increase your visibility and attract more customers from your specific geographic area.

To optimize your local SEO, you need to claim and optimize your Google My Business profile with accurate and complete information about your business name, address, phone number, website URL, category, description, hours of operation, photos, etc. You also need to optimize your website for local keywords by including them in your title tags, meta descriptions, headings, content, images alt text etc. Moreover you need to build local citations by listing your business on relevant online directories like Yelp Yellow Pages Foursquare etc.

Additionally you need to generate positive reviews from your local customers on platforms like Google My Business Yelp Facebook etc. Finally you need to use schema markup to add structured data about your business location services reviews etc. to your website.

What is mobile SEO and how to optimize it?

Mobile SEO refers to the process of optimizing your website for mobile devices such as smartphones tablets etc. The goal of mobile SEO is to provide a fast responsive and user-friendly experience for your mobile visitors as well as to rank higher in mobile search results.

To optimize your mobile SEO you need to ensure that your website is mobile-friendly by using a responsive design that adapts to different screen sizes resolutions orientations etc. You also need to improve your site speed by using techniques like minifying code compressing images lazy loading content caching resources etc. Furthermore you need to optimize your content for mobile users by using short paragraphs bullet points subheadings images videos etc.

Additionally you need to avoid using elements that may harm your mobile usability such as pop-ups flash content interstitials etc. Lastly you need to test and monitor your mobile performance by using tools like Google Mobile-Friendly Test Google PageSpeed Insights Google Search Console etc.

How to do an SEO audit of your website?

An SEO audit is a comprehensive analysis of your website’s SEO performance and health. It helps you identify and fix any issues that may affect your ranking and traffic. An SEO audit typically covers the following aspects:

• Technical SEO: Checks for site speed, mobile-friendliness, site architecture, site security, structured data, internationalization, core web vitals, etc.
• On-page SEO: Checks for keyword research and targeting, content quality and optimization, meta tags, headings, images, internal links, etc.
• Off-page SEO: Checks for backlink profile, social media presence, online reviews, brand mentions, etc.

To do an SEO audit of your website, you can use a combination of tools such as Google Search Console, Google Analytics, Google PageSpeed Insights, Google Mobile-Friendly Test, Screaming Frog SEO Spider, SEMrush Site Audit, Ahrefs Webmaster Tools, Moz Pro Site Crawl, etc. Alternatively, you can hire a professional SEO agency or consultant to do the audit for you.

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How to measure and analyze your SEO performance?

Measuring and analyzing your SEO performance is essential to track your progress and optimize your strategy. You need to use various metrics and tools to evaluate your SEO performance such as:

• Organic traffic: The number of visitors that come to your website from organic search results. You can use Google Analytics to measure your organic traffic and see which keywords and pages drive the most traffic.
• Organic conversions: The number of visitors that complete a desired action on your website such as filling out a form making a purchase subscribing to a newsletter etc. You can use Google Analytics to measure your organic conversions and see which keywords and pages generate the most conversions.
• Organic ranking: The position of your website in organic search results for specific keywords. You can use tools like Google Search Console SEMrush Ahrefs Moz etc. to measure your organic ranking and see how you compare to your competitors.
• Organic click-through rate (CTR): The percentage of users who click on your website from organic search results. You can use Google Search Console to measure your organic CTR and see how attractive and relevant your titles and meta descriptions are.
• Organic bounce rate: The percentage of users who leave your website after viewing only one page. You can use Google Analytics to measure your organic bounce rate and see how engaging and user-friendly your content is.
• Organic dwell time: The amount of time users spend on your website after clicking on it from organic search results. You can use Google Analytics to measure your organic dwell time and see how valuable and interesting your content is.

In addition, there are other details that you can adjust, but for that, it is important that you have the support of a team of experts that allows you to optimize everything you need so that your website can appear among the first search options in your field.

Contact our Primitive Agency team today at +1 (646) 377 9470, or write us at [email protected] so that together we can start optimizing your brand until it reaches the top of the search engines.

Primitive Agency

The Primitive writing team is comprised of a group of skilled professionals who specialize in different areas of marketing, from brand design to web development and audiovisual production. Each team member boasts extensive experience in their respective field, and they are dedicated to providing the best possible strategy and content for every business that aligns with their unique needs.

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