5 Essential Uses of Augmented Reality in Marketing

5 Essential Uses of Augmented Reality in Marketing

In an era where technology is evolving at a rapid pace, augmented reality (AR) is redefining the way brands interact with their consumers. Increasingly, marketing strategies are incorporating this technology, achieving truly effective results. Want to know how? According to a MarketsandMarkets study, the global augmented reality market is expected to grow from $15.3 billion in 2020 to over $77 …

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Augmented Reality Marketing Trends for 2024

Augmented Reality Marketing Trends for 2024

Augmented reality (AR) offers marketers an innovative way to interact with consumers. By integrating virtual elements into the real world, brands can create immersive experiences that captivate their audience. To enhance marketing through augmented reality, it is essential to identify the needs and preferences of consumers to develop campaigns that offer added value. This is achieved by designing AR applications …

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