Classical Conditioning Marketing: 6 Tips to Use This Strategy in Your Brand

Classical Conditioning Marketing: 6 Tips to Use This Strategy in Your Brand

Did you know that approximately 70% of purchasing decisions are influenced by our emotions? According to a study by Harvard University, this figure highlights the importance of emotional connections in marketing. One of the most effective strategies for forging these connections is Classical Conditioning Marketing. This technique, based on the psychological principles of classical conditioning discovered by Ivan Pavlov, has …

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5 Essential Uses of Augmented Reality in Marketing

5 Essential Uses of Augmented Reality in Marketing

In an era where technology is evolving at a rapid pace, augmented reality (AR) is redefining the way brands interact with their consumers. Increasingly, marketing strategies are incorporating this technology, achieving truly effective results. Want to know how? According to a MarketsandMarkets study, the global augmented reality market is expected to grow from $15.3 billion in 2020 to over $77 …

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