• Primitive Agency
• September 13, 2024
• Blog
• Generation Z, Marketing, Video Games
• 0 Comments

The relationship between video games and Generation Z is reaching new heights, transforming into a significant cultural phenomenon. According to a recent study by Collage Group, an astonishing 87% of young people in Generation Z play video games regularly, solidifying this activity not just as a pastime but as an essential part of their identity.  This surge in video gaming …