How to Use Instagram Guides to Boost Your Digital Marketing Strategy

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Instagram is one of the most popular social media platforms today, with over 1.4 billion users worldwide. It offers many features and tools to help brands and creators connect with their audience and grow their business.

One of the latest features that Instagram introduced in 2020 is Guides. Guides are a new way to create and share curated content on Instagram. They allow you to group together your own or other people’s posts, products or places in a single place.

Guides are perfect for creating engaging and educational content for your audience. You can use them to showcase your products or services, share tips or recommendations, tell stories or teach something new.

In this article, you will learn:

– What are Instagram Guides and how do they work
– How to create an Instagram Guide for your brand
– Best practices and tips for Instagram Guides

Let’s get started!

 

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What are Instagram Guides and How Do They Work?

Instagram Guides are a new type of content that you can create and share on your profile or in your stories. They look like mini-magazines or ebooks that you can scroll through.

There are three types of guides that you can create:

Places: You can use this type of guide to recommend places in your city or around the world. For example, you can create a guide about the best restaurants, cafes or hotels in your area.
Products: You can use this type of guide to feature products from your own or other brands that you love or use. For example, you can create a guide about the best skincare products, books or gadgets for your niche.
Posts: You can use this type of guide to collect and organize your own or other people’s posts on a specific topic. For example, you can create a guide about the best tips, tutorials or inspiration for your niche.

To create a guide, you need to follow these steps:

Step 1: Go to your profile and tap the “+” icon in the top-right corner.

Step 2: Select “Guide” from the menu.

Step 3: Choose the type of guide you want to create: Places, Products or Posts.

Step 4: Select the posts, products or places that you want to include in your guide. You can choose from your own posts, saved posts or posts from other accounts.

Step 5: Add a title and a cover image for your guide. You can also add a description and edit the title for each item in your guide.

Step 6: Tap “Next” and then “Share” to publish your guide on your profile.

You can also share your guide in your stories or send it to your friends via direct messages.

How to Create an Instagram Guide for Your Brand

Instagram Guides are a great opportunity for brands to create valuable and relevant content for their audience. They can help you showcase your expertise, increase your credibility and drive more traffic to your website or products.

Here are some tips on how to create an Instagram Guide for your brand:

Choose a topic that matches your niche and audience’s interests: You want to create a guide that is useful and interesting for your audience. You can use tools like Ahrefs’ Keywords Explorer or Semrush’s Topic Research[^5^][5] to find popular and relevant topics for your niche.
Use a catchy title and a captivating cover image: You want to attract your audience’s attention and entice them to click on your guide. You can use tools like CoSchedule’s Headline Analyzer or Canva’s Photo Editor[^7^][7] to create a catchy title and a captivating cover image for your guide.
Provide value and actionable information: You want to create a guide that is informative and helpful for your audience. You can use tools like Grammarly[^8^][8] or Hemingway Editor to write clear and concise content that provides value and actionable information for your audience.
Include a call to action and a link to your website or products: You want to create a guide that drives more traffic and conversions for your brand. You can use tools like Bitly or Rebrandly to create short and branded links that direct your audience to your website or products.

 

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Best Practices and Tips for Instagram Guides

To make the most out of Instagram Guides, you should follow some best practices and tips. Here are some of them:

Update your guides regularly: You want to keep your guides fresh and relevant for your audience. You can update your guides by adding new posts, products or places, or by editing the existing ones.
Promote your guides on other platforms: You want to increase the visibility and reach of your guides. You can promote your guides on other platforms, such as your blog, email newsletter, Facebook, Twitter or Pinterest.
Engage with your audience: You want to build trust and relationships with your audience. You can engage with them by asking questions, encouraging feedback, responding to comments or sharing user-generated content.

What are some other social media platforms that I can use for my digital brand?

There are many social media platforms that you can use for your digital brand, depending on your goals, audience and niche. Some of the most popular platforms for brand development and marketing include:

  • Facebook: Facebook is the largest social network in the world, with nearly three billion monthly active users. It is a great platform to reach a wide and diverse audience, build relationships with your customers, share valuable content, run ads and create groups or events.
  • Twitter: Twitter is a micro-blogging platform that allows you to share short messages, images, videos or links with your followers. It is a great platform to stay updated with the latest trends, news and conversations in your industry, engage with influencers and potential customers, and showcase your brand personality and voice.
  • Instagram: Instagram is a visual platform that allows you to share photos, videos, stories, reels or live streams with your audience. It is a great platform to showcase your products or services, create engaging and educational content, use hashtags and keywords to increase your discoverability and reach, and collaborate with other brands or creators.
  • LinkedIn: LinkedIn is a professional network that allows you to connect with other professionals, businesses or organizations in your field. It is a great platform to establish your authority and credibility, share your expertise and insights, generate leads and traffic, and recruit talent or partners.
  • Snapchat: Snapchat is a multimedia messaging app that allows you to send disappearing photos or videos to your friends or followers. It is a great platform to target younger audiences, create fun and creative content, use filters and stickers to enhance your brand image, and leverage features like Snap Map or Spotlight to increase your visibility.
  • Pinterest: Pinterest is a visual discovery engine that allows you to discover, save and share ideas for various topics. It is a great platform to drive traffic to your website or products, inspire your audience with your creativity, use keywords and tags to optimize your content for SEO, and use features like Shop the Look or Catalogs to increase your sales.

 

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