Top 5 marketing books you must read for business success



n any start-up business, understanding the different marketing strategies that can help you grow from scratch is key to creating a customer base that will drive your business by applying creative campaigns that will help you connect with your target market. And for this, a lot of marketing books are available to guide you.

While we may have some knowledge about the Internet and social networks, when it comes to using these tools for a business the issue becomes a little more serious and we need to apply strategies that allow us to disseminate our content in a much safer way and aimed at attracting customers.

Luckily, so many authors have decided to share their professional knowledge about the world of marketing, through books that will allow us to understand the importance of these strategies and how we can use them to our advantage for our companies’ growth.

As a way to help you, in this article we have created a compilation of the 5 top marketing books you should know to get into the world of marketing, by developing creative ideas which can help you get the results you expect.

Don’t forget that, if you need the help of marketing experts to increase the sales of your business, at Primitive Agency we have the perfect creative team you need. Call us at +1 (646) 377 9470, or write us at and let us know about your plans, so together we can jump-start your business.

1. Purple Cow

This work by Seth Godin, one of the most prominent authors in marketing, shows us the importance of developing unique strategies that adapt to the needs of our product or business, but also that are innovative, original and well elaborated.

Through the story of a purple cow that stood out among the herd of cows with the same old colors, we are introduced to how essential it is to create ideas that allow us to stand out in the marketplace, in a world that is completely saturated with advertisements and publicity everywhere.

2. Essentials of Marketing: A Marketing Strategy Planning Approach

Here we have a wonderful guide developed by three marketing expert authors: William D. Perreault, Jr. Joseph P. Cannon and E. Jerome McCarthy, who present us an innovative way to plan the marketing strategies that we use for our business, through the concept of the 4 P’s.

This concept is a reference to the English words Price, Promotion, Product and Place, which in Spanish would be precio, promoción, producto y lugar, respectively. Through this approach, the authors invite us to learn a basic way of organizing a marketing campaign, to satisfy the client’s needs.

3. Influence

The book Influence, written by Robert B. Cialdini talks precisely about how we can influence our public through different persuasive techniques that, when mixed with innovative marketing techniques, can achieve wonderful results for our business.

The author also shows us the importance of influence in marketing, based on six principles he considers essential for any marketing campaign: sympathy, social proof, reciprocity, scarcity, consistency and commitment, and authority.

4. Lovemarks

In the book Lovemarks, its writer, Kevin Roberts, shows us a way to capture the customer’s attention through strategies that allow us to create a much closer relationship with them, making our brand unique from the rest through the principle of “creating loyalty beyond reason”.

For Kevin Roberts, love is the essential key that can ensure the success of a company in any market. For this reason, in this book Roberts talks about the importance of transforming products from trademarks into lovemarks.

5. Guerrilla Marketing

This book by Jay Conrad Levinson is one of those that should not be missing in your library, especially when you have some knowledge about marketing, or you are interested in knowing strategies to boost your business.

Guerrilla Marketing talks about the importance of creativity at the moment of designing effective strategies that manage to connect with the feelings of the users, leaving behind the ideas that you have to spend a lot of money to achieve the recognition you are looking for in a specific audience.

Beyond the marketing books, having the right marketing agency will also help.

Now, if you really think about how to make your business to achieve increasing sales not only in networks, but also in physical environments that allow you to catch the attention of many more people, apart from the books that we mentioned before, working with the right marketing agency is the best thing to do.

At Primitive Agency we have everything you need to develop those original ideas that will give your product the glow it deserves. Our creative team will put all its effort to make your company register the growth you need, developing strategies that meet the needs of your market.

Call us at +1 (646) 377 9470, or email us at, and let’s start working on growing your business.

1. Be as authentic as possible

This may seem a bit obvious to say, but it is always worth remembering that your company’s logo must be entirely original and memorable, so your customers can remember it and immediately associate it with the quality and excellence of the product or service offered by your company.

Although it is valid to use other logos as inspiration, the ideal is to take ideas that help you create a unique and completely different image, so that your brand is unmistakable and you can connect in a much more effective way with your target audience.

Just remember your company’s logo, as the cover of a book, will most of the time be the first thing customers see when they discover the products you offer. Please make sure that this logo is original and attractive enough to remain in the thoughts of your customers.

2. Go for simple, high-impact designs

This is one of the most challenging steps, because when we stop to think about what we want for the logo design, the amount of ideas arising may result in a logo full of details that may overload the design.

To avoid this, the best thing to do is to try as much as possible to write down each idea you have about the company’s logo, and then select only those that will allow you to achieve an ideal result, without overloading the logo.

Be aware of the fact that a logo with many elements in its design can make it look messy, preventing the public from feeling identified with the brand. It is best to choose simpler designs easy for consumers to remember.

3. Pay attention to the colors of your brand

One of the things that will identify your company are the colors you use when developing the perfect logo to differentiate your company from the rest of the businesses in the market, which may even offer the same product as yours.

Also, remember to use colors that match your business, and that are aligned with the values you want to convey so that the public can identify and click on the message you want to communicate through your brand.

Remember your logo must communicate a message to your customers, to make them feel attracted to acquire the product or service to meet any need they may have.

4. Do not forget the logo must be customizable

According to the type of business your brand belongs to, it is probable your logo may be used on different surfaces, products or materials, especially when it comes to creating advertising campaigns that will help you expand your audience’s attention.

Therefore, it is important you ensure that your logo design is as adaptable as possible, so that you can use it on any type of material or surface where it is needed.

Here, a good tip is to create different versions of the logo, trying colors such as white or pastel shades, which can be adapted to any background on which the company logo will be placed.

5. Team up with a marketing agency

Last but not least, if you want to make sure you have a logo that can really fulfill the purpose of connecting with your target audience, a good advice is to work together with a marketing agency, where you can rely on the knowledge of experts in branding and advertising.

This way, you will have the opportunity to create a completely functional and effective logo for your company, which will surely make you stand out in the market, especially from your direct competition.

At Primitive Agency we are masters in logo designing.

Looking for a logo design service capable of creating a unique, original and eye-catching piece for your brand? At Primitive Agency, we work with a team of creatives who are willing to provide you with exactly that service you need.

Call us at +1 (646) 377 9470, or email us at Once you share your ideas, together we can develop a marvelous logo that will allow you to identify your company in any sector of the market.

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