What are the most used social networks in the world? 10 figures that will surprise you


In order to completely dominate the networks with our brand or company, it is important that we fully understand the landscape and know which platforms should be used (according to our industry) to connect with the largest number of users on the web. Do you know which are the most used social networks today?

In the Digital 2022 Report, issued by Hootsuite and We Are Social platforms, and which is updated monthly with the latest statistics of the digital world, different figures are mentioned that allow us to have an idea about the current situation of the Internet and the impact of social networks in today’s society.

Below, we will discuss some of the most important figures provided by this report in its October 2022 update, in order to learn more about the current web landscape and to know which are the most used social networks in the world.

Remember that, if you need help to start a digital marketing strategy that allows you to completely dominate social networks with your brand, at Primitive Agency we can help you. Call us at +1 (646) 377 9470 or email us at [email protected] and let’s start talking about your project.

The most outstanding results of the digital report

In this digital report, every month we can learn important figures that reflect the rapid progress of social networks today, and how far a brand can go just by choosing the right social network for a good marketing strategy that allows it to connect with its target audience.

For the month of October, there were many statistics provided by this report, but here are the 10 most important ones:

  • There are currently 7.99 billion people in the world, and the world population is expected to reach 8 billion people by November 15, 2022.
  • There are 5.07 billion Internet users worldwide, or 63.5% of the world’s population.
  • 171 million new Internet users were registered in the last 12 months (+3.5%).
  • 5.48 billion users connect from cell phones, or 68.6% of the world’s population.
  • 4.74 billion “socionautas” (people who browse different social networks), or 59.3% of the population.
  • There were 190 million new users of social networks in the last 12 months (+4.2%).
  • 96.1% of Internet users use their cell phones to surf the web (+0.3%).
  • 6h37 spent on average on the Internet per day (20 minutes less).
  • 2h28 spent on average on social networks per day (+1 minute).
  • 7.2 platforms used on average by social users each month.

Each of these figures allows us to know the important impact that social networks can generate and the growth that, on a monthly basis, is registered in this type of platforms. All this information is extremely useful when devising a digital marketing strategy that suits the needs of our brand.

But then, which are the most used social networks?

In the same Hootsuite and We Are Social report, reference is made to the social network platforms that are most used today. In this opportunity, Facebook again leads this list, ranking as the most used social network with more than 2.9 billion active users.

The top 10 most used social networks, with the number of active users in millions, is as follows:

  • Facebook (2,934)
  • YouTube (2,515)
  • WhatsApp (2,000)
  • Instagram (1,386)
  • WeChat (1,299)
  • Facebook Messenger (976)
  • TikTok (945)
  • Telegram (700)
  • Douyin (613)
  • Kwai / Kuaishou (587)

In addition, other highly recognized social networks such as Snapchat, Twitter and Reddit, also appear in the list placing 12th, 14th and 16th, respectively.

Reels continue to dominate the networks

A reel is a short-form video format, which was launched by Meta to compete with TikTok. According to the same report mentioned above, the number of users that marketers can reach with ads in Reels feeds continues to grow. 

Figures shown in the company’s ad planning tools reveal that the overall audience for Facebook Reels ads has grown by nearly 50% in the past three months.

In addition, in the specific case of Instagram, the number of users with whom it is possible to connect through reels has also increased considerably, standing at 758.5 million users.

You may also be interested in: Essential tips to gain visibility on Instagram and boost your digital brand

Are you interested in creating your own digital growth strategy?

Now that you know which are the most used social networks in the world, and each of the digital figures we mentioned above, it is time to use this data in your favor to boost the digital growth of your projects.

At Primitive Agency we want to help you fully master social media! Our team of creatives is ready to give you the results you’re looking for. Call us today at +1 (646) 377 9470 or email us at [email protected].

mikito primitive

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