What is a Facebook Ad and how can it be an essential part of your brand’s digital growth?


f you want to advertise your products and services, or create more digital outreach for your business, there are many tools throughout the web that can help. They will offer you the results you are looking for: more business interaction, as well as potential new clients that will increase your sales levels.

You are likely familiar with Facebook and its function, which connects you with your friends and family, but you may not know what a Facebook Ad is, or how it works. With this powerful advertising tool, you can connect with more than just your friends! Your ads can reach millions of users who may be interested in hearing about your product or service, and aid in the growth of your clientele.

In this article we explain what a Facebook Ad is, and how you can use this feature to grow your brand’s digital profile. Do you need further assistance in digital advertising? At Primitive Agency, we can provide you with all the solutions your business needs. Call us at +1 (646)-377-9470, or email us at hello@primitiveagency.com.


What are Facebook Ads?

Facebook is one of the most widely used social networks around the world today. In fact, according to a study conducted by DataReportal, Facebook was crowned as the most used social network in 2021, with more than 2.9 billion active users.

Now, can you imagine being able to advertise your brand on a social network as influential as Facebook? This is precisely why Facebook Ads can be so helpful for your business.

Facebook Ads is the advertising model offered by Facebook to its users, through which you can create  targeted and highly effective campaigns to connect with people worldwide. Whether you plan to advertise to a specific niche, or the general public, Facebook Ads will assist in your outreach.


Why Facebook Ads can be profitable for your business?

As we mentioned before, one of the greatest advantages of Facebook Ads is having the opportunity to create segmentations for your advertising campaign, in order to deliver your message to a much wider audience, whose preferences on Facebook relate to the area in which your brand operates.

In other words, you will have a much better chance of reaching users who may become your customers. Facebook’s algorithm will show advertisements specifically to those who may actually be interested in purchasing your product or service, so that you don’t have to.


Ventajas de usar Facebook Ads para tu crecimiento digital

There are many advantages to using Facebook Ads for your business advertising campaigns. Here are some of the most significant features, which will provide the most outreach and efficiency for your brand:

Audience segmentation according to Facebook criteria

The criteria that you select for each ad will correspond with the profiles of the potential customers you want to reach.

You can choose specific socio-demographic criteria (age, family situation, gender, etc.), location criteria (country, state, region, etc.), centers of interest (travel, sports, music, etc.), and even behavioral criteria such as interactions or geolocation, that you want your ads to be targeted towards.

Increased brand visibility

When you start an advertising campaign on Facebook, your business will appear on the home page of thousands of users who may be interested in your product. Therefore it is an excellent way to make yourself visible, especially if you are just starting your business.

With this tool, you will also have the perfect opportunity to interact with new customers and provide them with all relevant information about your business through links and your company’s page.

You can create advertisements in different formats

Another benefit of Facebook Ads is that it allows you to develop advertising campaigns using different formats, this allows more flexibility when connecting with your target audience and communicating with them.

The most commonly used formats include fixed photos, videos, cartoons, and story ads amongst others.

It is cost-effective

When thinking about creating an advertising campaign on Facebook Ads, the main concern that many companies have is the cost of advertising their business through Facebook, because of the potential benefits.

However, this tool is fairly inexpensive! Because it works on a per-click model, you don’t have to worry about failed investments that don’t generate results. You pay for your ads based on how successful they are.


Still waiting to start an advertising campaign on Facebook Ads?

Now that you know what Facebook Ads are, don’t miss the opportunity to grow your business in such an effective way! If you’re ready to start your digital expansion with Facebook, but aren’t sure how to begin, Primitive Agency can help.

Our team will empower you with the knowledge to create eye-catching and effective campaigns so that you can start growing your sales substantially. Call us at +1 (646) 377 9470, or email us at hello@primitiveagency.com to start boosting your business today!

(646) 377 9470, or email us at hello@primitiveagency.com.

1. Be as authentic as possible

This may seem a bit obvious to say, but it is always worth remembering that your company’s logo must be entirely original and memorable, so your customers can remember it and immediately associate it with the quality and excellence of the product or service offered by your company.

Although it is valid to use other logos as inspiration, the ideal is to take ideas that help you create a unique and completely different image, so that your brand is unmistakable and you can connect in a much more effective way with your target audience.

Just remember your company’s logo, as the cover of a book, will most of the time be the first thing customers see when they discover the products you offer. Please make sure that this logo is original and attractive enough to remain in the thoughts of your customers.

2. Go for simple, high-impact designs

This is one of the most challenging steps, because when we stop to think about what we want for the logo design, the amount of ideas arising may result in a logo full of details that may overload the design.

To avoid this, the best thing to do is to try as much as possible to write down each idea you have about the company’s logo, and then select only those that will allow you to achieve an ideal result, without overloading the logo.

Be aware of the fact that a logo with many elements in its design can make it look messy, preventing the public from feeling identified with the brand. It is best to choose simpler designs easy for consumers to remember.

3. Pay attention to the colors of your brand

One of the things that will identify your company are the colors you use when developing the perfect logo to differentiate your company from the rest of the businesses in the market, which may even offer the same product as yours.

Also, remember to use colors that match your business, and that are aligned with the values you want to convey so that the public can identify and click on the message you want to communicate through your brand.

Remember your logo must communicate a message to your customers, to make them feel attracted to acquire the product or service to meet any need they may have.

4. Do not forget the logo must be customizable

According to the type of business your brand belongs to, it is probable your logo may be used on different surfaces, products or materials, especially when it comes to creating advertising campaigns that will help you expand your audience’s attention.

Therefore, it is important you ensure that your logo design is as adaptable as possible, so that you can use it on any type of material or surface where it is needed.

Here, a good tip is to create different versions of the logo, trying colors such as white or pastel shades, which can be adapted to any background on which the company logo will be placed.

5. Team up with a marketing agency

Last but not least, if you want to make sure you have a logo that can really fulfill the purpose of connecting with your target audience, a good advice is to work together with a marketing agency, where you can rely on the knowledge of experts in branding and advertising.

This way, you will have the opportunity to create a completely functional and effective logo for your company, which will surely make you stand out in the market, especially from your direct competition.

At Primitive Agency we are masters in logo designing.

Looking for a logo design service capable of creating a unique, original and eye-catching piece for your brand? At Primitive Agency, we work with a team of creatives who are willing to provide you with exactly that service you need.

Call us at +1 (646) 377 9470, or email us at hello@primitiveagency.com. Once you share your ideas, together we can develop a marvelous logo that will allow you to identify your company in any sector of the market.