What is augmented reality? 3 benefits that this technology can bring to digital marketing


Nowadays there are many tools that can help us enrich our marketing strategies, to the point of offering our customers a complete experience in which we can show them our product, through the web, in a much more immersive and almost real way. In this article we tell you what augmented reality is and how it can be useful in digital marketing.

With the passing of the years and the advance of technologies, the web offers us more and more innovative web development tools, with which we can create unique experiences when providing information about our brand to users who visit us on the Internet.

Augmented reality is one of them and, below, we explain everything you need to know about this important technology, which has also become an important trend in digital and experiential marketing.

Do you need help developing a marketing strategy for your company? At Primitive Agency we have the knowledge to help you boost your business. Call us today at +1 (646) 377 9470, or email us at [email protected] so that together we can begin to evolve your project.

What is augmented reality?

Augmented reality is a marketing trend that has become very popular in recent years and is nowadays used in thousands of websites, in order to offer the user a unique experience when getting to know the properties of a product or service. It is basically a technology that allows inserting a 3D element in a real environment.

Augmented reality immerses the consumer in the universe of a brand, offering a strong, memorable, and unique sense of belonging. It also allows consumers, for example, to see a product at home or try it out virtually before deciding whether or not to purchase it.

According to data provided by a survey conducted at the Consumer Electronic Show (CES) in Las Vegas, more than 88% of the people surveyed expressed feeling more inclined to make a purchase online when the platform offers them the augmented reality tool to learn more about the properties of the product.

What are the benefits of augmented reality for digital marketing?

Now that you know what digital marketing is, it is time to explain the benefits that this excellent web development tool can provide when creating unique and memorable digital marketing strategies.

There are many benefits that augmented reality can bring us. Here are the 3 most important ones:

Create empathy and commitment

Through this type of tools, you will have the opportunity to connect in a much more accurate and direct way with your ideal customers, thus creating a loyalty that will allow you to keep them as frequent customers, and even attract more and more, making your business grow steadily.

Increased brand sales

The result of applying this type of web and technological development tools in your digital marketing strategy is, in addition to attracting customers to your business, to increase your sales to the maximum, as a result of that commitment and loyalty that will be created through this tool.

It allows you to differentiate your company from the competition

Although it is a tool that has remained a marketing trend for the last two years, very few companies have dared to show their products through this type of experience to their customers.

By adding augmented reality to your digital marketing strategy, you can enrich your website with a unique tool that will undoubtedly help you stand out and become an important reference in the field to which your business belongs.

You may also be interested in: 5 benefits of working with a marketing agency for the growth of your projects

Start taking your brand to the next level with augmented reality today.

Nowadays, there are many tools that you can use to make your brand grow steadily and safely, offering your customers unique content that allows them to feel attracted to your service or product, and thus take your business to the top in sales.

Our team of digital experts at Primitive Agency have the knowledge to help you implement this type of technology in your strategy, and thus take your business to the next level, offering a totally unique shopping experience to your customers. Tell us about your project by calling +1 (646) 377 9470, or email us at [email protected].

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