What is Competitor Keyword Analysis? (+ How to do it)


When it comes to digital marketing strategies and search engine optimization (SEO), competitor keyword analysis has become an invaluable tool for achieving online success. But what is the point of knowing the keywords your competitors are ranking for? How can this analysis be carried out?

Before we explain all of this, how about we tell you what this strategy means? Competitor keyword analysis, also known as competitive analysis, is a meticulous process that allows you to identify the words and phrases that direct competitors are using in their content and digital campaigns.

This strategic practice not only reveals valuable information about the competition’s tactics but also offers ideas and opportunities to optimize your own content and improve overall performance online.

Interested in learning how you can perform a keyword analysis of your competition? Read on to learn more about this topic.


Also, check out: 6 essential tools to search for keywords on the Internet


What are the benefits of conducting a Competitor Keyword Analysis?

Conducting a competitor keyword analysis offers several key benefits that can significantly boost an SEO strategy and a business’s online success. Some of these benefits include:

  • Identifying keyword opportunities: By analyzing the keywords your competitors are using, you can discover relevant words and phrases that may have gone unnoticed in your SEO strategy. This allows you to identify new opportunities to increase organic traffic and reach a wider audience.
  • Understanding the competition: Knowing the keywords your competitors are using provides valuable insight into their content strategy and approach. This allows you to better understand how they are positioning their products or services and adapt your own tactics to stay competitive in the market.
  • Improving content relevance: By knowing the keywords that are relevant to your industry and that your competitors are using, you can create more focused and relevant content for your audience. This increases the likelihood of attracting interested visitors and increases the conversion rate.
  • Optimizing marketing strategy: Competitor keyword analysis provides valuable information for improving your overall marketing strategy. You can discover which keywords are performing best in your niche and adjust your approach for better results.
  • Outperforming the competition: By knowing the keywords your competitors are using, you can develop a strategy to outperform them in search results. By targeting specific keywords and optimizing your content accordingly, you can increase your ranking and gain more visibility.
  • Saving time and resources: Competitor keyword analysis allows you to focus on the most effective and relevant keywords for your business, saving you time and resources by directing your efforts towards what really works.
  • Adapting to market changes: Continuously observing and analyzing the keywords your competitors are using allows you to quickly adapt to changes in the market and keep your SEO strategy up-to-date.

Competitor keyword analysis is a powerful tool for improving SEO strategy, gaining a competitive advantage, and achieving online success. By understanding how your competitors are using keywords, you can adjust your approach and overcome the challenges of the digital world to position yourself prominently in search results.

6 essential steps to perform a Competitor Keyword Analysis

Competitor keyword analysis is an essential process to improve your SEO strategy and outperform your competitors in the digital world. Here are 6 key steps to perform an effective Competitor Keyword Analysis:

Step 1. Identify your key competitors

  • Make a list of your direct online competitors. 
  • Include both large companies and smaller competitors that may be gaining visibility in your niche.

Step 2. Collect your competitors’ keywords

  • Use SEO and keyword analysis tools to obtain a list of keywords your competitors are using in their content and marketing strategy. 
  • Identify both high-volume keywords and more specific industry terms.

Step 3. Analyze the relevance and performance of keywords

  • Examine the relevance of the keywords used by your competitors in relation to your niche and audience. 
  • Use analysis tools to evaluate the performance of these keywords, such as search volume, ranking difficulty, and click-through rate.


Step 4. Identify opportunities and gaps in keywords

  • Look for keywords that your competitors are using that you have not yet implemented in your strategy. 
  • Identify low-performing keywords in your competitors’ strategy and consider if they could be useful for your business.

Step 5. Analyze your competitors’ content

  • Review your competitors’ content that is ranking well for certain keywords. 
  • Examine how they are structuring their articles, what topics they are addressing, and what type of content they are offering to their audience.

Step 6. Adapt your SEO and content strategy

  • Use the data collected in the previous steps to adjust your keyword and content strategy. 
  • Incorporate the identified opportunities keywords into your strategy and create relevant and valuable content that can compete with your rivals.

Remember that competitor keyword analysis is an ongoing process. You should monitor and periodically update your findings to keep your SEO strategy up-to-date and competitive in the ever-changing digital world.

With a thorough evaluation of your competitors’ keywords and effective adaptation of your approach, you will be better positioned to achieve online success and outperform your rivals in search results.

At Primitive Agency, we drive your business to surpass your competition

Competitor keyword analysis has become an essential tool for achieving success in the competitive world of digital marketing and SEO. By understanding how your competitors are using keywords, you can identify opportunities, improve your content strategy, and quickly adapt to market changes.

At Primitive Agency, we are committed to helping you stand out in the online landscape and outperform your competitors. Our team of SEO and keyword analysis experts is ready to work with you, providing customized solutions that optimize your online presence and increase your visibility in search engines.

Contact us today at [email protected]  or call us at +1 (646) 377 9470. Together, we will take your business to new heights in the digital world!


You may also be interested in: Why is it important to look for keywords related to your brand when starting a digital marketing strategy?


Frequently Asked Questions

How can I identify my key online competitors?

To identify your key online competitors, start by conducting a search on search engines using relevant keywords for your industry or niche. See which websites appear in the top search results.

Additionally, use competitor analysis tools and social media to identify those competitors who have a strong online presence and share a similar audience to yours. Keep a record of these key competitors and constantly track their strategies to improve your own digital marketing strategy.

What tools can I use to collect my competitors’ keywords?

There are various tools available to collect keywords from your competitors. Some of the most popular include keyword research tools such as SEMrush, Ahrefs, and Moz, which allow you to analyze the content and keywords your competitors are using.

You can also use free tools like Google Keyword Planner to get keyword ideas related to your industry and see what terms your competitors are using in their Google advertising campaigns. These tools will provide valuable information to adjust your SEO strategy and maintain your competitiveness in the online market.

Is it necessary to conduct competitor analysis regularly? How often should it be updated?

Yes, it is important to conduct competitor analysis regularly to stay up-to-date with market changes and your competitors’ strategies. The frequency of updating may vary depending on the industry and competitiveness of your niche.

However, it is recommended to do it at least every three months to stay informed of new trends, emerging keywords, and adjustments in the competition’s tactics. Maintaining periodic analysis will allow you to continuously adapt and improve your SEO strategy, ensuring that you are always one step ahead in the fight for online visibility.

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