WhatsApp for Business: What is it and when can it be useful for your brand?


We have all used WhatsApp to communicate with our friends, family, and even to meet new people in conversation groups of all kinds. However, recently this messaging app has been used by many companies as a way of making business and publicizing their products. Have you ever heard about WhatsApp for Business?

These days WhatsApp has turned into one of the most important instant messaging mobile applications worldwide. In fact, with more than two billion users by 2022, it is the most used messaging app in the world.

With the rapid and constant growth of this important app in recent years, it is not surprising that its use has gradually evolved over time, making its way into the world of marketing through the WhatsApp for Business feature.

If this is the first time you read about this feature, keep reading because, here is all the information you need to know about it and how it can become an important ally of your brand.


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What is WhatsApp for Business?

WhatsApp for Business, known simply as WhatsApp Business, is a free instant messaging application, which enables businesses and companies to maintain constant communication with their customers, offering a number of features that facilitate the purchasing process for users.

This app is one of the solutions introduced by Meta, formerly Facebook, after acquiring the WhatsApp application in 2014, as a way to relieve the main application of spam messages with sales content.

In this way, by the year 2017 WhatsApp Business was created and since then it has become one of the most useful and necessary tools for all types of companies, especially small and medium-sized ones.

What features does WhatsApp Business offer?

As mentioned above, WhatsApp for Business provides its users with a large number of functions that facilitate the sales process of the products offered through companies, making it much easier and dynamic for both the customer and the seller.

Let’s remember that, although at the beginning the WhatsApp application itself was also used for sales, with the introduction of WhatsApp for Business it is much easier to separate personal messages from business messages, to avoid confusing one with the other.


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What advantages does WhatsApp Business have for my business?

Some of the main features offered by WhatsApp Business are:

Creating a company profile

By downloading the application to your cell phone and registering with it, you can immediately set up a company profile where you can add a large amount of important data related to your brand, making it much more recognizable to customers who write to you through this channel.

In this profile you will be able to add important information such as the name of your company, a brief description, website, social networks, email, etc. Furthermore, you can also add your brand logo as a profile image for everyone to recognize you in the app.

Showing your catalog

As well as optimizing the profile with the main data of your brand, WhatsApp Business also gives you access to a product management tool, where you can publish photos of every product offered by your company, with a small description and price, and thus create your own catalog in the application.

In this way, customers who visit your WhatsApp for Business profile, besides observing the data and description of your services, will also have the opportunity to take a look at the products you offer, so that they are encouraged to buy them at any time.

Organization by tags

Although the WhatsApp for Business application was created just for the purpose that business owners could have the possibility of separating personal messages from professional ones, now you can even have the opportunity to better organize your chats through the use of tags within the app.

Can you imagine being able to organize chats into different topics to allow you quickly identify them? You can do this in WhatsApp by assigning chats to tags such as “new customers”, “upcoming deliveries”, “pending payment”, among many others. It is certainly a tool that greatly facilitates the sales dynamics.

Messaging tools

WhatsApp for Business also provides you with a wide variety of messaging tools that can be used to your advantage, to avoid losing a potential customer who, for example, has written to you at a time when you are busy and cannot provide the right answer.

In this regard, you can create automatic messages that will be sent to customers once they write, so that the sales experience is as effective as possible.

Access to statistics

However, that is not all! WhatsApp Business, beyond providing you with tools to increase your business sales, also offers you the opportunity to know the progress of your company in terms of sales, conversions and scope through the app.

With the statistics tool, you can observe how successful the strategy you are applying to reach your customers is, in order to identify possible details in which you can improve to further improve the service of your brand.


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How can I create a business profile in WhatsApp Business?

To create a business profile on WhatsApp Business, you must follow these steps:

  1. Download the WhatsApp Business app from the Google Play Store or the App Store, depending on the operating system of your phone or tablet. The app is free and compatible with Android and iPhone.
  2. Accept the terms and policies of use.
  3. Complete the name of the company, select a category and choose a profile picture.
  4. Create your business profile: Add important information about the company, such as the business address, description, schedule and more.
  5. Add a photo that represents the company, as well as its name, phone number, email address and website, in addition to a brief description. The business profile allows customers to easily see important information about your business, such as the name, description, address, business hours and category. It also shows the month and year you joined the WhatsApp Business app, and this information can help generate trust with potential customers.

In addition, you will be able to access other features and tools that will help you communicate with your customers efficiently and professionally, such as labels, quick replies, absence and welcome messages, statistics and the URL of your profile .

Do I really need WhatsApp Business for my brand?

If this question is on your mind, here is a clear and straightforward answer: absolutely yes! Nowadays, most of us use WhatsApp to communicate with our friends and family, and companies are using WhatsApp Business to improve their communication processes with their customers.

With this tool, you will undoubtedly be able to boost your sales and get your brand name in the minds of all the users you are interested in. Do you need help to get started with the professional use of this app for your company? Contact our Primitive Agency team now at +1 (646) 377 9470, or email us at [email protected].

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