How to Create a YouTube Channel for Your Brand and Boost Your SEO in 2023


YouTube is more than just a video-sharing platform. It’s also the second-largest search engine in the world, with over two billion monthly active users. This means that having a YouTube channel for your brand can bring you many benefits for your SEO and online presence.

In this article, you will learn:

– Why YouTube is important for SEO
– How to create a YouTube channel for your brand
– 5 benefits of having a YouTube channel for your brand

Let’s get started!


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Why YouTube is important for SEO

SEO stands for search engine optimization, which is the process of improving your website’s visibility and ranking on search engines like Google. SEO can help you drive more organic traffic, leads and sales to your website.

But what does YouTube have to do with SEO?

Well, YouTube is owned by Google, which means that Google favors YouTube videos in its search results. In fact, according to a study by Ahrefs[^4^][4], 94% of Google’s video results come from YouTube.

This means that if you create and optimize your YouTube videos for relevant keywords, you can rank higher on Google and get more exposure for your brand.

But that’s not all. YouTube also has its own search engine, which means that people can find your videos directly on YouTube. According to Statista[^5^][5], over 50% of YouTube users visit the platform to learn something new or find information.

This means that if you create and optimize your YouTube videos for your audience’s needs and interests, you can attract more views, subscribers and engagement for your brand.

How to create a YouTube channel for your brand

Creating a YouTube channel for your brand is easy and free. You just need a Google account and a few minutes of your time. Here are the steps to follow:

Step 1: Sign in to your Google account (or create one if you don’t have one).

Step 2: Go to and click on the profile icon in the top-right corner.

Step 3: Click on “Create a channel” and choose “Get started”.

Step 4: Choose whether you want to use your personal name or a custom name for your channel. If you choose a custom name, you will need to create a Brand Account, which is a separate account that you can use to manage your channel and other Google services.

Step 5: Enter your channel name and click on “Create”.

Step 6: Customize your channel by adding a profile picture, a banner image, a description and links to your website and social media accounts.

Step 7: Verify your channel by entering your phone number and receiving a verification code.

Step 8: Upload your first video by clicking on the “Create” button and choosing “Upload video”.

Step 9: Optimize your video by adding a title, a description, tags, a thumbnail and subtitles.

Step 10: Publish your video and share it with your audience.


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5 benefits of having a YouTube channel for your brand

Now that you know how to create a YouTube channel for your brand, let’s see what benefits it can bring you. Here are five of them:

1. Increase your visibility and reach. YouTube can help you reach a large and diverse audience that might not find you otherwise. You can use YouTube to showcase your products or services, share your expertise and insights, tell stories or teach something new. You can also use YouTube to drive traffic to your website or other platforms by adding links in your videos or descriptions.
2. Build trust and credibility. YouTube can help you establish yourself as an authority and a leader in your industry. You can use YouTube to demonstrate your knowledge and skills, provide value and solutions, answer questions and address pain points. You can also use YouTube to show the human side of your brand, by featuring yourself, your team or your customers in your videos.
3. Educate and entertain your audience. YouTube can help you create engaging and educational content for your audience. You can use YouTube to explain complex topics, show how-to tutorials, give tips and tricks, share case studies or testimonials, or create fun and entertaining content. You can also use YouTube to interact with your audience, by asking for feedback, inviting comments or creating polls.
4. Monetize your content. YouTube can help you generate revenue from your content. You can use YouTube to sell your products or services, by adding calls to action, links or cards in your videos. You can also use YouTube to join the YouTube Partner Program, which allows you to earn money from ads, memberships, merchandise or super chats.
5. Measure and improve your results. YouTube can help you track and analyze your performance. You can use YouTube Analytics to see how many views, subscribers, likes, comments and shares your videos get. You can also see how long people watch your videos, where they come from, what devices they use, and what keywords they search for. You can use this data to optimize your videos and improve your results.

How to improve my SEO on YouTube

  • Start with keyword research: You need to find the best keywords for your videos that match your niche and audience’s interests. You can use tools like Ahrefs’ Keywords Explorer or Google Keyword Planner to find and analyze keywords.
  • Use your keywords in key places: You need to include your keywords in your video titles, descriptions, tags, thumbnails and subtitles. This will help YouTube and Google understand what your video is about and rank it accordingly.
  • Say your keywords in your video: You need to mention your keywords in your video script and audio. This will help YouTube transcribe your video and index it for SEO.
  • Create an eye-catching thumbnail: You need to create a thumbnail that attracts your audience’s attention and entices them to click on your video. You can use tools like Canva or Snappa to create and edit thumbnails.
  • Use tags, and use them properly: You need to use tags that are relevant to your video topic and niche. Tags help YouTube categorize your video and show it to the right audience. You can use tools like TubeBuddy or VidIQ to find and optimize tags.
  • Create long videos: You need to create videos that are long enough to provide value and information to your audience. Longer videos tend to have higher watch time, which is a key factor for YouTube SEO.
  • Leverage YouTube features and tools: You need to use YouTube features and tools that can help you optimize your video and performance. These include YouTube Analytics, YouTube Studio, YouTube Cards, YouTube End Screens, YouTube Live, YouTube Shorts, YouTube Stories, etc.


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How to Increase YouTube Subscribers

There are many strategies to get more YouTube subscribers in 2023. Here are some of the most effective ones:

  • Use playlists to increase engagement. Playlists are collections of videos that are organized by a theme or outcome. They can help viewers watch more of your content and subscribe to your channel. For example, you can create a playlist of your best videos, or a playlist of videos that teach a specific skill.
  • Add a subscription CTA to the end of your videos. A call to action (CTA) is a prompt that tells viewers what to do next. You can use a CTA to ask viewers to subscribe to your channel, like your video, or leave a comment. You can also use YouTube’s end screen feature to add a clickable subscribe button to your videos.
  • Optimize your videos for search and discovery. YouTube’s algorithm ranks videos based on various factors, such as relevance, quality, and user behavior. You can optimize your videos for the algorithm by using keywords, titles, descriptions, tags, thumbnails, and captions that match what viewers are looking for.
  • Create beautiful thumbnails. Thumbnails are the images that appear next to your videos in search results and recommendations. They can attract viewers’ attention and entice them to click on your videos. You can create thumbnails that stand out by using high-quality images, contrasting colors, text overlays, and faces.
  • Interact with your audience. YouTube is a social platform where you can build relationships with your viewers and subscribers. You can interact with your audience by responding to comments, asking questions, creating polls, hosting live streams, and joining community posts. By engaging with your audience, you can increase their loyalty and retention.

What is the YouTube Algorithm?

The YouTube algorithm is a recommendation system that decides which videos to suggest to a particular viewer. The algorithm’s job is to rank content based on the likelihood that a viewer will watch it using signals like relevance, quality, and user behavior.

The YouTube algorithm works differently for different features of the platform, such as:

  • Search: The algorithm ranks videos based on how well they match the user’s query, as well as their watch time, engagement, and freshness.
  • Home: The algorithm suggests videos based on the user’s watch history, preferences, subscriptions, and trending topics.
  • Suggested: The algorithm recommends videos that are related to the one the user is currently watching, as well as their watch history and preferences.
  • Shorts: The algorithm shows short-form videos that are relevant to the user’s interests, location, language, and device.

The YouTube algorithm is constantly learning from user feedback and behavior. It also changes over time to adapt to new trends and user needs.

How can I make my videos more engaging?

Making engaging videos on YouTube is a skill that requires creativity, planning, and experimentation. There is no one formula that works for every channel, but there are some general tips that can help you improve your video quality and audience retention. Here are some of them:

  • Use a hook. A hook is a short introduction that captures the viewer’s attention and makes them want to watch more. You can use a hook to tease the main topic, ask a question, share a surprising fact, or show a preview of what’s coming up. A good hook should be less than 15 seconds long and relate to the title and thumbnail of your video.
  • Have a point. Your video should have a clear purpose and message that you want to convey to your audience. You should be able to summarize your point in one sentence and keep it in mind throughout the video. Your point should also match the expectations of your viewers based on your title, thumbnail, and description.
  • Choose the perfect time to tell it. The length of your video depends on your topic, style, and audience. You should aim for a balance between keeping your video concise and providing enough value and information. A general rule of thumb is to make your video as long as it needs to be, but not longer. You can use YouTube analytics to see how long your viewers watch your videos and adjust accordingly.
  • Use vivid details not lots of facts. Facts are important, but they can also be boring if you present them in a dry or monotonous way. To make your videos more engaging, you should use vivid details, examples, stories, and emotions that illustrate your point and connect with your viewers. You can also use visuals, sound effects, music, and transitions to enhance your storytelling and keep your viewers interested.
  • Make videos short. Shorter videos tend to perform better on YouTube because they are easier to consume and share. You should try to keep your videos under 10 minutes, unless you have a compelling reason to make them longer. You can also use playlists to group your videos into shorter segments that form a larger series or theme.
  • Use hooks. Hooks are not only useful at the beginning of your video, but also throughout it. You can use hooks to transition between different sections, topics, or points in your video. You can also use hooks to create suspense, curiosity, or anticipation for what’s next. Hooks can help you maintain your viewer’s attention and encourage them to watch until the end.
  • Stay consistent. Consistency is key to building trust and loyalty with your audience. You should try to upload videos regularly, preferably on a fixed schedule that your viewers can expect. You should also keep a consistent tone, style, quality, and format for your videos that match your channel’s brand and personality.


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What are some common mistakes to avoid on YouTube?

Some common mistakes to avoid on YouTube are:

  • Focusing on views rather than the viewer. You should try to provide value and entertainment to your audience, not just chase numbers. The algorithm will reward you if you keep your viewers engaged and satisfied.
  • Not being a viewer yourself. You can learn a lot from watching other creators and seeing what works and what doesn’t. You can also get inspired, network, and collaborate with other YouTubers.
  • Sticking to one format. You should experiment with different types of videos, lengths, styles, and topics to see what resonates with your audience and attracts new viewers. You can also use playlists to organize your content into categories.
  • Not optimizing your profile and videos. You should have a clear and catchy profile photo, name, description, and introductory video for your channel. You should also use keywords, titles, descriptions, tags, thumbnails, and captions that match what viewers are looking for and make them want to click on your videos.
  • Not being consistent. You should upload videos regularly, preferably on a fixed schedule that your viewers can expect. You should also keep a consistent tone, style, quality, and format for your videos that match your channel’s brand and personality.
  • Not interacting with your audience. You should respond to comments, ask questions, create polls, host live streams, and join community posts to engage with your viewers and build relationships with them. You can also ask for feedback and suggestions from your audience.
  • Generating content without quality. You should focus on creating videos that are well-edited, well-shot, well-scripted, well-researched, and well-presented. You should also use good equipment, lighting, sound, music, and graphics to enhance your production value.
  • Not analyzing your metrics. You should use YouTube analytics to measure your performance and see how your videos are doing in terms of views, watch time, retention, engagement, revenue, and more. You should also use the data to identify your strengths and weaknesses and improve your strategy.
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