When we are looking for our business to achieve a constant digital growth in the networks, which leads us to connect with the largest number of users to achieve that goal of increasing our sales to the maximum, we need to apply strategies that are really effective and offer the best results. An SEO analysis, for example, can be very helpful.
But, do you know what an SEO analysis is and how this technique can help you get the results you expect when working on the digital growth of your brand? In this article, we tell you everything you need to know about it.
Remember that, if you need help boosting the sales of your business, either physically or online, at Primitive Agency we have the solution you need to start seeing positive results in the shortest possible time. Call us today at +1 (646) 377 9470, or email us at [email protected].
What is an SEO analysis?
An SEO analysis is a strategy that allows us to verify each of the elements of our website, in order to ensure that they are as optimized as possible, so that we can perfectly position our platform among the first places of search engines like Google.
When we talk about SEO, which stands for “Search Engine Optimization”, we are precisely talking about each of the techniques that allow us to optimize a website to improve its positioning.
Let’s remember that Google uses a search algorithm that will consider many factors when deciding which websites to display as search results on its home page. One of these factors is the architecture of the website and the quality of the content published on it. Through an SEO analysis, we will be able to make sure that all of this is on track.
What aspects are taken into consideration in an SEO analysis?
There are many aspects that must be taken into consideration in an SEO analysis, in order to be sure that the website has what it takes to increase its chances of ranking among the first places in Internet search engines.
Some of the main aspects to analyze are:
Site Visibility
The visibility index is one of the most important data to have in mind when analyzing the status of a website. The higher the amount of user traffic that enters your site, the better the results of your digital strategy for the growth of your company. A basic tool that can help know the degree of visibility of a site is Google Analytics.
Content quality
Content quality is another aspect that Google factors in when positioning a website among the top results for a specific keyword. In this case, the length of the text should be taken into consideration, it is recommended that it should not be less than 600 words, the number of paragraphs, the style and tone of writing, and the ease of understanding the text, among others.
Use of keywords
Another essential aspect of SEO analysis is to verify the correct use of the keywords that are being used in the content, to ensure that they are being placed in the right places, with an adequate density so as not to saturate the text, but enough to contribute to the positioning of the web page.
Site loading time
The loading time of the website can also influence the positioning in Google, so it is important to verify that each of the elements that the platform has, is adequate enough so that they can load without problems and in a short time.
Indexing status
The indexing status is what we can see when our website appears among Google results. If the website does not yet appear among the results, it is said that it is not yet indexed. If this happens, it is important to verify the reason why the content has not been indexed in Google, and thus work to fix the problem and allow positioning without inconveniences.
You may also be interested in: Why is it important to look for keywords related to your brand when starting a digital marketing strategy?
Benefits of performing an SEO analysis of your website
Performing an SEO analysis of your website can bring a lot of benefits, among which stands out the fact that you will be able to appear among the first places of the results in Google, and thus have more opportunities to connect with users on the web.
Among the main benefits that you can get with an SEO analysis, some of the most important are the following:
- Increased website visibility.
- Increased user traffic.
- Better understanding of the customers who visit the site.
- Offer a better service by responding to the needs of users.
- Optimize the website for a better experience.
Among many other benefits that SEO analysis can offer to your digital growth strategy. Are you ready to implement the best benefits of SEO in your business? With our team at Primitive Agency, you can do it.
We have the tools and the necessary knowledge to provide you with the quality service you are looking for and that will allow you to optimize your website to increase your sales to the maximum.
The Primitive writing team is comprised of a group of skilled professionals who specialize in different areas of marketing, from brand design to web development and audiovisual production. Each team member boasts extensive experience in their respective field, and they are dedicated to providing the best possible strategy and content for every business that aligns with their unique needs.
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