How Companies Can Prepare for the Future of Artificial Intelligence in Digital Marketing

How Companies Can Prepare for the Future of Artificial Intelligence in Digital Marketing

Currently, artificial intelligence (AI) is transforming how companies engage with their customers and changing digital marketing in various ways. Firstly, it enables companies to analyze large amounts of data to identify patterns and trends that would be difficult to detect manually. AI also facilitates the personalization of marketing strategies by segmenting customers more accurately based on their behavior and preferences. …

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